2023/02 - Super Bowl - Brainfreeze Collective

Meet the Brainfreeze Collective

The Brainfreeze Collective is our online community where 7Rewards members can share ideas, opinions, and experiences! Find out how to ask your own questions at the end of this short questionnaire.

How do you compare to 7-Eleven customers?

1/5

Did you participate in Super Bowl Sunday?

Note that members were asked these questions in future tense in October 2022. ("Will you participate ...") For readability, questions are listed here as past tense.

79% of members participated in Super Bowl Sunday in some capacity.

Older members (35+) were more likely to watch the Super Bowl. Many members didn't watch the game, but participated in other ways.

Multiple answers allowed

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2/5

Did you attend a Super Bowl party?

No

Yes

19% of members attended a Super Bowl party.

This is a significant increase from 2022, when only 13% of members attended a Super Bowl party.

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3/5

How did you watch the Super Bowl?

Mobile App

Live TV

Streaming

Live TV is the most popular at 82% of members.

Younger viewers (<35) were more likely to choose an alternative to Live TV. Streaming increased +8% from 2022.

Multiple answers allowed

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4/5

Where did you watch the game?

At Someone Else's Home

At Home

Bar/Restaurant

Most members watched the Super Bowl at home.

Men were more likely to view the game at a bar or restaurant. Significantly more members (+14%) watched the game outside the home (vs 2022).

Multiple answers allowed.

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5/5

Where did you purchase any last minute Super Bowl supplies?

Party Supplier

Grocery Store

Convenience Store

Most members went to grocery stores and convenience stores for last minutes supplies.

Members under 35 were more likely to go to a party supplier than older members.

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Multiple answers allowed.

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