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Qualifi

Created on December 13, 2022

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Find, reach, and convert your most valuable customers Qualifi Precision is built on world-class first-party data collected from Informa Markets' events, media titles and intelligence providers. We provide access to that data, and work with clients to execute full-funnel marketing strategies that unlock its value. Click on the boxes to find out more:

Lead generation

Media execution

Marketing intelligence

Data activation

Deliver high quality leads at scale by getting your content in front of the right people at the right time.

We provide access to world-class, first-party B2B data and activate highly targeted audiences directly to marketing platforms.

Get access to intent-based marketing intelligence that reveals new prospects already searching for your solution.

Our team of digital marketing experts are by your side, executing and optimizing to ensure you maximize the value of our data.

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Data activation

Our B2B brands are long-established at the heart of more than 12 specialist international markets. The capture unique data and insight first-hand and in-person, and we use this to build your customized market of qualified prospects.

Our markets include

Construction & Real Estate
Healthcare
Health and Nutrition
Engineering
Pharmaceuticals

Our data: 287 data points per profile: We've built an unrivalled B2B database over decades of connecting buyers and sellers in-person and online. With 287 demographic, firmographic, and behavioral data points per profile, we build fresh, reliable, privacy-compliant audiences that allow you to be more targeted than ever with marketing campaigns.

View Data Points

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Media execution

Our team of digital marketing experts are by your side, executing and optimizing to ensure you maximize the value of our data. This includes:

• Execution of highly targeted, multichannel marketing campaigns on your behalf across display, native, and social. • Comprehensive campaign dashboard reporting • Data-driven strategic recommendations • Real-time campaign optimization from our programmatic advertising team • Guidance, support, and best practice on all aspects of campaign delivery, including ad creative, segmentation, and lead nurturing

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Marketing intelligence

Get access to intent-based marketing intelligence that reveals new prospects already searching for your solution. With Qualifi Precision you get:

Quarterly Market Research report

Monthly Intent report

Every month we'll send you a report containing the companies who have been researching topics related to your products in the last quarter, so your marketing and sales teams can focus on those actively in-market.

We analyze billions of buying signals to identify who is in-market for your products and what stage of research they are in. We use this insight to build hyper-targeted audiences that allow you to reach your ideal customers at the perfect moment in their buying journey.

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Lead generation

Deliver high quality leads at scale by getting your content in front of the right people at the right time.

We have unrivalled reach we amplify the reach of your content by syndicating it across our vast network of B2B professionals researching related topics

Seamless integration Immediately push leads from Qualifi Precision into your CRM for prompt follow-up from sales

Laser precision Drill down into our B2B database with hyper-filtering that guarantees you only pay high-quality leads

Dashboard reporting Understand and optimize performance based on the numbers with comprehensive dashboard reporting.

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