Media Effects

effects

Media

Start

Agenda Setting

Priming

Framing

Cultivation

The media may not affect what people think, but may affect what they think about, through the choice of which topics to cover and what to emphasize.

Priming

Cultivation

Agenda Setting

Framing

Over time, heavy viewers of television may come to believe that the real world is similar to the television world – heavy exposure to the media cultivates this belief. Researchers have been particularly concerned with its impact on racial, ethnic, and gender stereotypes as well as attitudes about violence.

Framing

Agenda Setting

Cultivation

Priming

It is the particular treatment an individual or organization gives to a message

It is a powerful media effect that shapes how information is perceived and interpreted by audiences. By selecting certain aspects of a story and making them more prominent, the media can influence public opinion, attitudes, and behaviors. Understanding framing helps in critically analyzing media content and its impact on society.

Framing

Priming

Agenda setting

Cultivation

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