Barbara Bacvic CV

hi, i'm

Barbara

About me

AND I'M DEDICATED TO

Content and influencer Marketing

Social Media Manager with 4+ years of experience creating, implementing, and optimizing social media strategy. By taking on an additional role as Sponsorship Director, I naturally developed skills in public relations by helping companies build and manage brand partnerships within each respective industry. I specialize in influencer marketing and social media content creation.

EXPERIENCe

Education

CONTACT

skills

Language Proficiency

English

Croatian

Spanish

hi, i'm

Barbara

AND I'M DEDICATED TO

Non-professional experience

Content and influencer Marketing

Freelance Content Creation and Consulting

2018

Used my skills to assist in content creation (graphic, copy, and photo/video) and social media strategy for a variety of clients that needed help increasing their social media presence. Clients ranged from real estate agents, local art exhibits, chiropractors, influencers, and artists.

Barb Goes Places - Travel Blog

2016

Contact

Education

Experience

Skills

Created and built website/blog that not only documented my travels, but also offered insight and tips on how to make the most of certain destinations. Incorporated affiliate marketing links and SEO best practices.

Academic Background

Vice President of Consulting - TAMID UF

2014

University of South Florida Tampa, FL Bachelors of Science in Marketing

I worked with a variety of start-up companies based in Tel-Aviv and managed consulting programs that were run by teams of business students in TAMID. My largest project was to build and manage an Ambassador Program for a website building software called Webydo.

2016 - 2018

Concentration in Entrepreneurship

University of Florida Gainesville, FL

Jade Journal - Personal Blog

2014

2014 - 2016

Created a lifestyle, fashion, and travel blog where I got my first taste of content creation, copywriting, and photography.

hi, i'm

Sep 2019-March 2020

Barbara

Content Marketer

Brandminded

AND I'M DEDICATED TO

• Worked closely with the accounts team to create marketing strategies and campaigns for over 20 clients in a variety of industries, including beauty, interior design, and fitness.
• Created digital media assets using Adobe Suite for social media posts, ads, graphics, videos and any other content requested by clients.
• Wrote and edited copy for social media posts, blogs, ads, websites, videos and promotional materials.
• Designed, planned and managed Instagram/Pinterest strategies for several clients in order to follow social media trends and platform best practices.
• Socially listened and engaged with followers on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and blog posts.
• Created and managed data tracking sheets to proactively plan future posts for higher engagement, followers, and leads.
• Collected custom photography through monthly on-site photoshoots.

Content and influencer Marketing

Contact

Education

Experience

Skills

work experience

Oct 2020 - Present

Social Media Manager and Sponsorship Director

SBT Inc. and sister companies

May 2018 - Sep 2018

(Hydro-Turf, SEI Marine Products, MarineMat, Eastlake Axle, 4XPro, Watercraft Superstore, BlackTip Jetsports, AquaAmp)

Marketing Intern

• Managed Facebook, Instagram, and TikTok accounts for all sister companies with a combined following of over 215K.
• Created and edited video, photo, and graphic content using Adobe Suite, increasing frequency of posts by 400% since joining the company.
• Coordinated photoshoots with modeling agencies and local photographers for seasonal retail/product campaigns.
• Increased brand exposure by creating Instagram/TDCikTok/YouTube influencer marketing campaigns using Upfluence's influencer management software.
• Managed marketing and advertising budgets based on each company's marketing strategy, including boosted posts, paid FB ads, content creation, print ads, events, and sponsorship/influencer programs.
• Created monthly and quarterly performance reports for President/CEO and all General Managers to ensure all projects were being executed.
• Regularly met with GMs to present new marketing strategies and highlight accomplishments, such as viral Tiktoks/Reels and brand mentions in the media.

stax payments

• Created content/campaign calendars for several platforms, including Facebook, Twitter, Instagram, and LinkedIn - increasing published posts by 70% in 4 months
• Created and edited blog posts on Financial Technology industry for a B2B audience, following style and branding guidelines
• Created and managed marketing and press database using Microsoft Excel to be available for company wide use
• Planned, designed, and implemented email newsletters and blog posts for a variety of audiences, using dynamic content and segmentation best practices

cERTIFICATIONS

hi, i'm

Barbara

• Amazon DSP
• Hubspot
• Twitch Advertising

AND I'M DEDICATED TO

growth

Contact

Education

Experience

Skills

Industry experience

Technical Skills

• Hubspot
• MailChimp
• Hootsuite
• Amazon DSP

• Copywriting

• Financial Technology
• Digital Marketing
• Medical
• Fitness
• Beauty/Skincare

• FB Ads
• Microsoft Office
• Google Suite
• Later
• Upfluence

• Adobe Photoshop
• Adobe After Effects
• Adobe Lightroom
• Adobe Illustrator
• Adobe Premier

• Furniture/Interior Design
• Travel
• Watersports/Powersports
• Gaming Apps
• Engineering

hi, i'm

Barbara

AND I'M DEDICATED TO

making connections

Contact

Education

Experience

Skills

Thank you!

Please reach out for any further questions or to get to know me better:

bbacvic@gmail.com

Creativity is intelligence having fun. - Albert Einstein