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MultiModal Project
Alejandro Gonzalez
Created on December 1, 2022
Discourse Community MultiModal
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Transcript
The Miami Heat Fanbase
Miami Heat
The Miami Heat, are an American professional basketball team established in 1988 based in Miami that plays in the Eastern Conference of the National Basketball Association (NBA). The Heat have won three NBA championships (2006, 2012, and 2013).
What Makes the Miami Heat Fanbase a Discourse Community?
There is a discourse community of passionate Miami Heat fans in online discords and fans that go to the games to reach a common goal and purpose of making the team as successful and relevant as possible while giving valuable opinions and analysis on the team. The online discords and in-person gatherings in games that form discourse communities amongst fans are radically different and fall under Swale's criteria of a discourse community.
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Swale's 6 characteristics of a Discourse Community
- Set of common public goals - Intercommunication among members - Provide information & feedback - Possesses one or more genres in the communicative - Has acquired specific lexis - Contains members with suitable degree of expertise.
Miami Heat Social Media Discords
The Heat's fanbase consists of online and in-person gatherings at home games that consist of two discourse communities. Millions of Miami Heat fans are a part of a discourse communities on different social media platforms. Discussions include different genres depending on the social media platform and the form of communication used. Posts on the discord can vary from articles, breaking news alerts, injury reports, open-ended questions open to conversation, predictions for an upcoming game, and thoughts after a win or loss.
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Negativity Instagram
When the team has a bad game or is on a stretch of bad games, negativity and hatred can be communicated within the discord toward the team. As a result, it begins to spread to other people in the discourse community and form a genre of hateful messages and tones which negatively affects the culture. The online discourse community is a lot more critical due to the freedom people have to publish any message without consequences.
Social Media vs. At The Games
The Miami Heat fanbase discourse community is different in the live-in-person homes games. Fans at the games are much more united with just one goal and outcome: cheer for the team to help them win. No matter if a fan dislikes a specific player who is playing well and contributing to winning, the fan will cheer for the player despite negative feelings towards the player without saying anything negative, like if it was on an online social media platform.
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Goal of the Discourse Community
The goal of Miami Heat fans is achieved through their usage of intercommunication and different genre's that is implemented on social media discords. The number 1 goal/purpose/outcome the fans want, is winning a championship.
NBA Champions Miami Heat 2013
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Conclusion
Bam Adebayo thanking fans
The players always credit the energy this discourse community brings to games and sometimes say they are why they won the game. Players have been on record before stating, “they are the best fans in the world,” referring to the Miami Heat fanbase discourse community. Getting recognition from players is incredibly encouraging for the community and makes them feel valued, engaged, and a part of the team’s culture and family.
The Miami Heat fanbase has a discourse community split into an online discord and in-person gathering at home games. Although the genre, observation, and tone are different, they share the same passion of loving their favorite team.