LINKEDIN GUIDE

LinkedIn Guide

THE PERFECT PROFILE

LinkedIn Logo. (n.d.). [Vector]. Flaticon.

STEPS

Your essential steps to building the perfect LinkedIn profile

Importance

Connect with others

Create Profile

Follow others

Start conversations

Uniqueness

Key points

Importance of LinkedIn

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More Opportunities

Research

Networking

Show your skills

LinkedIn groups

93% of job requriters use LinkedIn to research candidates (LinkedIn, 2018). You can research companies, employees, and hiring managers.

LinkedIn is like an online CV, you can show off your skills, experience and achievements.

LinkedIn lets you connect with professionals, which will be important for future internship or job opportunities.

LinkedIn is actively posting opportunities for jobs, and some opportunities don't exist on traditional job sites.

LinkedIn groups allow you to join in discussions with other graduates and professionals in the industry.

Create your profile

• Add a clear profile picture of yourself (preferably a headshot)

• Add a background photograph that represents you (Keep it professional)

• Add a tagline, summarise what you are looking for and the degree you are doing

• Add an about text, be creative (but always professional), what is unique about you? include your achievements, awards, and other interesting experiences.

• Add your experience: Jobs, Internships, and any other experience

• Add your skills, languages you speak, and contact details

Here is a screenshot of my LinkedIn profile, as you can see I remain true to myself but I keep it professional.

LinkedIn (n.d.). Cloud Steponaityte's LinkedIn profile.

Follow other accounts

• Follow lots of fashion houses, especially ones you like

• Follow companies such as LVMH, Kering, and Inditex

• Follow magazines such as Vogue, Dazed, Elle etc.

• If possible follow Creative Directors, CEOs, Designers etc.

• Follow fashion business pages such as, Business of Fashion, WGSN, WWD etc.

This will keep you up to date with all the fashion news, and changes occuring within the fashion industry.

LinkedIn (n.d.). Saint Laurent's LinkedIn profile.

Connect with others

• Try to connect with employees at different fashion companies but don't be discouraged if they do not connect with you.

• Connect with students, past employers, and lecturers

• Always include a note when inviting to connect with others, summarise who you are, and why you want to connect.

Here you can see my sent invitations to connect, you can always withdraw and send another invitation later on.

Author's screenshot of Invitations to connect. (2022).

Start conversations

• Start conversations with people have connected with

• Start conversations with people working in the fashion industry

• Leave engaging comments underneath posts, to gain exposure and likes = profile visits

• Join LinkedIn groups, and engage in discussions

This is important, as you can build your first relationships within the fashion industry.

PrettyVectors. (n.d.). Online internet chat communication concept.

Show your uniqueness

• Show off your strengths

• Show off your talents

• Display any certificates you gained from your personal life or professionally, such as any short course completion etc.

• Make your profile stand out amongst the rest: profile picture choice, background images, posts, and colour choices - make it suit you and what career you want in the future.

LinkedIn (n.d.). Anna Osokina's LinkedIn profile.

Key points

• STAND OUT - allow your creativity to flow, and show why you are unique and should be hired

• CONNECT, CONNECT - it's super vital you develop lots of connections within the fashion industry, as it'll be easier to access opportunities and jobs

• FOLLOW, FOLLOW - make sure to follow fashion companies, brands and fashion resources to stay on top of the changes happening in the fashion industry

• CHAT, CHAT - initiate conversations, comment underneath posts, and engage in group discussions

Jozefmicic. (n.d.). Hiring and recruitment concept with man under spotlight

REFERENCES

Jozefmicic. (n.d.). Hiring and recruitment concept with man under spotlight. 123RF. https://www.123rf.com/photo_150690266_hiring-and-recruitment-concept-with-man-under-spotlight-.html?vti=mcr13dhmer6mtl5oqx-1-17 LinkedIn (n.d.). Anna Osokina's LinkedIn profile. https://www.linkedin.com/in/anna-osokina/ LinkedIn (n.d.). Cloud Steponaityte's LinkedIn profile. https://www.linkedin.com/in/cloud-steponaityte/ LinkedIn (n.d.). Saint Laurent's LinkedIn profile. https://www.linkedin.com/company/yves-saint-laurent/ LinkedIn Logo. (n.d.). [Vector]. Flaticon. https://www.flaticon.com/free-icon/linkedin-logo_61109

PrettyVectors. (n.d.). Online internet chat communication concept. Stock.adobe. https://stock.adobe.com/images/online-internet-chat-communication-concept-vector-flat-cartoon-design-graphic-isolated-illustration/277108685 Rycraft, S. (2018, May 24). 7 benefits of using LinkedIn. https://www.linkedin.com/pulse/7-benefits-using-linkedin-sarah-rycraft/ All icons are free with Genialy.