Four Seasons Corporate Analysis

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Table of Contents

1. Map & Business Overview2. Hotel Mission and Vision 3. Internal and External Analysis (SWOT) 4. Quantitative 5. Qualitative 6. Competitor Analysis 7. Business Recommendation

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Map & Business Overview

Four Seasons Hotel and Resort was founded in 1961 in Toronto, Canada. It shifted its business model to a management-only business, thereby removing costs associated with buying land and buildings in 1974, it then went public in 1986. More recently, in 2007, investors took the company private.

Locations

124 Hotels and Resorts

NORTH AMERICA 53 PROPERTIESCENTRAL & SOUTH AMERICA 4 PROPERTIES EUROPE 19 PROPERTIES MIDDLE EAST & AFRICA 21 PROPERTIES ASIA & PACIFIC 31 PROPERTIES

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Hotel Mission and Vision

Mission and Vision

Mission:To service, interact, and cooperate with guests, customers, business associates, and colleagues the way they would want to be treated. Vision: “There was no vision, there was no grand dream – but there has always been a consistent thread and it propels us forward today, as we continue to grow globally, and that’s service.” said Isadore Sharp (Founder and Chairman) Have a long-lasting impression that satisfies the needs and tastes of customers and maintain their position as the world’s premier luxury hospitality company.

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Internal and External Analysis (SWOT)

Strength

Weakness

1. Well-managed, trustworthy, customer service, in-room amenities, business services, and style & design.
2. Its global presence with more than 100 locations
3. June 2015, a new mobile app that allows guests to check in/out, order room service, make spa and restaurant reservations and contact the concierge. (Resonance, 2016)
4. Most searched-for luxury exclusive brand and ranks 4th on the Top 50 Most Sought-After Hotel Brands. (HH, 2017)
5. Almost 70% of its guest are business traveler (Digital Luxury Group, 2014)

1. Moving into sustainability and marketing to the stakeholders which are changing their outlook for their potential guests (Four Seasons Hotels and Resorts Global ESG, n.d.)
2. Partnering with local businesses to make each of their hotels unique to every location and possibly gain loyal customers to the brand for their variety.
3. More opportunities to support leisure travelers with its locations worldwide

1. A higher rate would only create exclusivity which could affect the market group that would use their facilities
2. High operational costs (salaries)
3. Inward-focused and not to its external stakeholders (Pro, n.d.)

1. Having no clear vision in their “grand dream” could become a threat
2. More competitions in the hotel industry/cheaper alternatives (HH, 2017)

Opportunities

Threats

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Qualitative Analysis -- Strategies

Style: A modern, clean-lined appearance that exudes calm that spoke to those looking for the comforts of home away from home. (Pierce, 2019) Cuisine: Canada: Casual French dining with some western selection at Café Boulud (Four Seasons Hotel Toronto, n.d.) Service: Minimalist luxury catered to guests who come to relax with services thought out and offered (Four Seasons Hotel Toronto, n.d.) Pricing: Starting at 981 CAD (640 GBP) per night for a guest room (46.5 sqm) (Toronto Luxury Hotel Packages & Offers, n.d.)

With Four Seasons massive reach online, compounded with its mission to establish high service quality, its ability to become one of the most sought after luxury brand became a no brainer that it's investment in digital presence has been of great service to the brand entity.

Market Segmentation

• Upper class
• Geography: worldwide reach
• Demographics: More Millennials and the later Gen X’s
• Psychographics: Business and relaxation
• No loyalty program

Innovative strategies

• Pioneering full-service spa within a hotel

Cultural Adaptation

• Sleek modern design that can be integrated into any style/location without a clash in culture

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Quantitative Analysis (Financial Report 2006)

(Four Seasons Hotels Inc. Reports Second Quarter And Six Months Ended June 30, 2006 Results, 2006)

Hilton Hotels

• Founded in 1919
• 584 hotels as of 2019
• Hilton Honors: Loyalty Program - best price and benefits
• 18 Collections
• Luxurious getaways - 3
• Local escapes - 3
• Premium experiences - 3
• Curated collections -2
• A suite for every guest -3
• Elevated essentials - 3
• Vacation ownership - 1

(Our Hotel Brands, n.d.)

Business Recommendation

Business Recommendation

• Business opportunity to expand with partnering up with local business to gain USP
• Be more inviting for leisure travelers by keeping price reasonable
• Push towards sustainable tourism

thank you

A Hipper, Social Four Seasons Hotel Drives High Return Rate [CASE STUDY]. (n.d.). Social Media Today. Retrieved November 6, 2022, from https://www.socialmediatoday.com/content/hipper-social-four-seasons-hotel-drives-high-return-rate-case-studyAbout Four Seasons. (n.d.). Retrieved November 5, 2022, from https://www.fourseasons.com/about_four_seasons/ Digital Luxury Group. (2014). The World Luxury Index™ HOTELS. https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwjUqrzL4J_7AhV_QEEAHfHUAvAQFnoECA0QAQ&url=http%3A%2F%2Fwww.digital-luxury.com%2Freports%2FWorld_Luxury_Index_Hotels_by_Digital_Luxury_Group.pdf&usg=AOvVaw0n46-MGdo-8WdyNTietBKl First World Luxury Index™ Hotels Launched at Ecole hôtelière de Lausanne (EHL). (n.d.). Hospitality Net. Retrieved November 8, 2022, from https://www.hospitalitynet.org/news/4061004.html Four Seasons Hotel Toronto. (n.d.-a). Retrieved November 6, 2022, from https://www.fourseasons.com/toronto/dining/ Four Seasons Hotel Toronto. (n.d.-b). Forbes Travel Guide. Retrieved November 6, 2022, from http://www.forbestravelguide.com/hotels/toronto-canada/four-seasons-hotel-toronto Four Seasons Hotels and Resorts | Luxury Hotels | Four Seasons | Global ESG. (n.d.). [Landing Pages]. Four Seasons Hotels and Resorts. Retrieved November 9, 2022, from https://www.fourseasons.com/landing-pages/corporate/esg/ Four Seasons Hotels and Resorts Number of Employees, Statistics, Diversity, Demographics, and Facts. (2022, March 25). https://www.zippia.com/four-seasons-hotels-and-resorts-careers-66359/demographics/ Four Seasons Hotels Inc. Reports Second Quarter And Six Months Ended June 30, 2006 Results. (2006, August 9). Hospitality Net. https://www.hospitalitynet.org/news/4028497.html HH. (2017, November 22). Four Seasons Hotels and Resorts Business Analysis. HubPages. https://discover.hubpages.com/business/Four-Seasons-Hotels-and-Resorts-Business-Analysis Our Hotel Brands. (n.d.). Hilton. Retrieved November 9, 2022, from https://www.hilton.com/en/p/brands/

References

References

Pierce, S. M. (2019, September 5). Four Seasons By Design. Four Seasons Magazine. https://www.fourseasons.com/magazine/discover/four-seasons-by-design/ Pro, E. (n.d.). MBA SWOT: Four Seasons Hotels and Resorts SWOT Analysis & Matrix. EMBA Pro for Executive MBA Professionals. Retrieved November 8, 2022, from https://embapro.com/frontpage/swotcase/18554-seasons-hate Resonance. (2016, February 26). Four Seasons Ranked #1 Among America’s Richest of the Rich. The Resonance Report. https://medium.com/the-resonance-report/four-seasons-ranked-1-among-america-s-richest-of-the-rich-62a3c14096a1 Toronto Luxury Hotel Packages & Offers. (n.d.). Retrieved November 6, 2022, from https://www.fourseasons.com/toronto/offers/ Toronto Restaurants | Fine Dining Downtown | Four Seasons Hotel. (n.d.). Retrieved November 6, 2022, from https://www.fourseasons.com/toronto/dining/