perfume segmentation

Perfume

Segmentations of

By min

Demographic + income examples

in general :

lifestyles

Age:

Gender :

- Big variety of perfumes taloried to different consumer preferences and intrests -different income sets barriers of different brands or old/ new perfumes that have come out ( wholesale, limited edition ect - depends on their disposable income + their willingness for investment

Generically more masculine fragrances = woody, green, smokey, or spicy scent with a heavy emphasis on the base notes of the fragrance.

-12-29= high school target audiences -20+ Some= more sweet or floral than others , more light vs stronger and bolder

Non toxic/ eco friendly perfumes vs more statemental and status high end luxury lifestyles

Behavioural

Geographical

Examples :Seasonal perfumes= Pumkin inspired, candy cane smells , roasted chestnuts, pine ect ( autum winter summer ) seasons and holidays perfumes -As wedding gifts or seasonal gifts , more high end expensive brands bought for gifts and general use potentially a cheaper one as you'd use alot - If it has a good reputation or very popular sents, -E.g If like certain smell, stick to it = brand loyal for a long time -Advertisement or brand celebrity endorsement

- Different countries= produce more cultured inspired perfumes E.g `japaneswe= floral tints /sweet-smelling perfumes / e.g jasmine + blossoms ect Middle Eas= rich and sumptuous fragrances with strong staying power.

...

- Different ussages of perfume

thanks :))