Media Convergence Mind Map

GPSDigital Camera

Converge into

Participatory Culture - influence of culture coming from media consumers

ETEC 511

Smart PhoneE.g. I-phone

E.g. Paw Patrol show, toys, books, lego etc.

Converge into

Technological Convergence

Cultural Convergence

Wrist watch Telephone

Is the coming together of previously unrelated technologies, often on a single device

Fusion of content across media channels.

E.g. India’s Bollywood, which is influenced by Hollywood in the United States.

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Media Convergence Map

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Economic Convergence

E.g. Rupert Murdock's News Corporation

Global Convergence

Occurs when a single company owns many different products or services within the same industry

Media dispersion through international cultures influencing each other

Cultural Imperialism-one country dominates another’s media consumption and influences their values and ideologies.

Processes of Convergence

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Film, TV, Books, Games, The Internet, Music, Etc.

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Social/Organic Convergence

Educational Implications

The natural outcome of multitasking using multiple media platforms

Education is greatly influenced by media

Media literacy - The ability to access, analyze, and create media content

E.g. Watching Tv, texting with friends, and writing a paper on a computer simultaneously

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The Buggles - Video Killed The Radio Star

Today's student need to be skilled in multimedia

By Meagan Strome

References

University of Minnesota Libraries Publishing. (2010). Understanding media and culture: An introduction to mass communication. Jenkins, H. (2020, April 2). Convergence? I diverge. MIT Technology Review. Retrieved November 24, 2022, from https://www.technologyreview.com/2001/06/01/235791/convergence-i-diverge/