Market approach method

valuation and negotiation of technology

Hannselt Roberto Garzon Alfonso Group: 59 October 2022 Market approach method

Industrial engineering

Market approach method

The method of approximation to the market deals specifically with the location of real estate, products or services that can be compared to the object of the appraisal in order to be able to fulfill the axiom that meets the specifications of the open market at similar prices, which is necessary for the appraisal. marketing exercise based on changes in the environment and consumer actions.

Processes related

We find different processes related to the method of approaching the market, such as the procedure used for the commercialization and distribution of the product or service that is intended to be offered, it is also used in processes of increasing sales and improving profits, always taking into account that the product or service is pleasant in quality, price or brand to the consumer. In a more summarized way we can use this method in processes of production, commercialization and distribution of goods, products or services.

Mathematical formulas for calculating the value of technology.

Methods1. Through the demand of the identified market segmentDemand of the identified market segment = average number of products purchased by each buyer x number of buyers. 2. By the volume of business in the sector Total turnover of the sector = number of existing companies x average turnover 3. Through competitor data Turnover of the competition: = market share / total sales of the sector

How can companies create value from their innovation?

If we want to focus on the innovation that generates value in a company, we must worry about the ability to produce products and services that are innovative for the satisfaction of the final consumer, it could be enclosed in 4 important pillars.

• Product innovation.
• Innovation in the process.
• Innovation in marketing.
• Innovation in the organization.

Thank you for your attention