N1 TB B2 5.0 Intro & Social Media Marketing

The Business B25.0 IntroductionSocial Media Marketing Marketing Vocabulary

Aleksandra Brożek- Kucharska

Who am I

• brozeka@uek.krakow.pl
• e-wizytówka & Office Hours

Coursebook

Scoring system

Syllabus

Student self-assessment form

Resources

• Coursebook,
• Authentic Materials,
• Presentations on genial.ly, Lecturer's materials

Applications

• Moodle e-learning course: 6 self- study modules on Moodle & 9 meetings at the University. First self- study module in 2 weeks' time,
• Quizlet: for extra points (up to 4),
• Microsoft Teams: enroll on a MT course using my e-wizytówka.

Rules & Goals

Rules

Goals

Revision of useful phrases- telephoning

Revision of useful phrases- telephoning

Revision of useful phrases- telephoning

Revision of useful phrases- telephoning

Revision of useful phrases- meetings

Revision of useful phrases- meetings

Revision of useful phrases- meetings

Revision of useful phrases- meetings

Revision of useful phrases- meetings

Revision of useful phrases- meetings

Unit 5- Selling more

Discuss the questions:

1. How to ensure sales success? 2. What are the characteristics of a successful salesperson? 3. Do you know any successful sales techniques? If not, you can google them. :-)

1.Quality of the product,Price,Market,Selling techniques,Effectivenes of the salesperson2.Knowledgeable (of the customer and their needs, of the products being sold, of the industry and technical area),Empathetic (able to see things from the customer’s point of you),Visibly well-prepared and organized,Reliable (they phone back when they say they will),Flexible (able to respond to changing customer needs and offer tailor-made solutions)3.Ask a lot of questions do discover the customer’s needs,Emphasize benefits rather than features,Differentiate from the competition,Build a case slowly, based on the individual customer’s needs rather than following the sales script,Show some form of proof e.g. demonstration of the product, mention other satisfied customers

Introduction here

TITLE HERE

Do you agree?

• How would you explain what "Social Media Marketing" is?
• What information do companies get by implementing this strategy?
• Do you know any companies which use this strategy and are successful in it?

There are many benefits of Social Media Marketing. But... are there any disadvantages?

Have you ever heard a term "GLASS CUSTOMER"? What do you think it means?

Homework

Vocabulary to remember

Gripe Praise Dodgy Double-edged sword Trickery Monitor Vertical market

Stack up Lobby Suck Sit on the sidelines Thrive Endorse Ongoing

What did Steve Jobs say about marketing and Apple?

• „To me, marketing is about .......................”
• ”Now, Apple, fortunately, is one of half-a-dozen .................... brands in the whole world. (…) But even a great brand needs ................... and caring. ”
• „Apple at the c.............… Its c.............. value is that, we believe that people with .................... can change the world for the better,”
• „A lot of things have changed. (..) But values and c.............. values… those things ..................... change.

Watch the video and answer the questions:

• What is so special about Nike ads?
• What questions did Apple ask while they were preparing a marketing campaign?
• Who is honoured in new Apple ads?
• What is a theme of Apple marketing campaing?

4Ps & 4Cs of Marketing

Thank you!