ORGANIZATION STRUCTURE PRESENTATION

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GROUP 5 ORGANIZATION STRUCTURE

AGUNG ABDILAH SURATMAN

MUHAMMAD AVICENA

ARDIAN OKTA SYA'BANI

CHEMIATUL AMALIA RIWANA

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PT GoTo Gojek Tokopedia Tbk (GoTo)

PT GoTo Gojek Tokopedia Tbk (GoTo)

GoTo has three main business lines, namely on-demand service, electronic commerce/e-commerce, and financial technology .

Based in Jakarta, GoTo is one of the five companies with the largest market capitalization on the Indonesia Stock Exchange (IDX), with a market capitalization of IDR 452 trillion as of April 11, 2022.

PT GoTo Gojek Tokopedia Tbk (stylized as GoTo) is an Indonesian technology-based digital ecosystem company, which was formed as a merger between Gojek and Tokopedia.

Gojek was founded in 2010 as a call center for two-wheeled motorcycle taxi drivers in Jakarta, which initially handled 20 motorcycle taxi drivers. From the call center, Gojek then switched to a smartphone application based on iOS and Android, in 2015. In the same year, Gojek began to receive Series A funding support from investors. This funding was received from NSI Ventures, and a number of investors, such as Sequoia Capital, NTH Gemma Inc. and NSI Moto Holdings Ltd. In 2016, after receiving funding from KKR, Warburg Pincus, Farallon Capital, and Capital Group Private Market, Gojek officially became the first unicorn company in Indonesia, a start-up company with a valuation of at least US$1 billion. In this period Gojek experienced rapid growth, with the number of orders reaching more than 300,000 orders per day.

Tokopedia was founded by William Tanuwijaya and Leontinus Alpha Edison on August 17, 2009, as a customer-to-customer marketplace. After starting its shop-market business, Tokopedia then developed various other services, including financial technology products in 2016, as well as a smart warehouse service called TokoCabang (later changed to Dilayani Tokopedia), namely a fulfillment center to help transaction processing faster and close. Tokopedia's initial funding was obtained from Indonusa Dwitama in 2009, followed by a number of other venture capitalists such as East Ventures (2010), Cyber Agent Ventures (2011), Netprice (2012), and SoftBank Ventures Korea (2013).[12] In 2014, Tokopedia became the first technology company in Southeast Asia to receive a US$100 million investment from Sequoia Capital and SoftBank Internet and Media Inc (SIMI). In 2017, Tokopedia received an investment of US$1.1 billion from Alibaba, an e-commerce giant from China. In December 2018, Tokopedia again announced that it had successfully received funding of US$1.1 billion from a number of investors. The funding series is led by SoftBank Vision Fund and Alibaba Group. Tokopedia's valuation after obtaining this funding series is estimated at US$7 billion.

On May 17, 2021, Tokopedia and Gojek announced that they officially merged and formed GoTo. In addition to being an abbreviation of the names of the two companies, the name GoTo also comes from the word "gotong royong". In this merger process, PT Tokopedia was actually acquired to become a subsidiary of Gojek (PT Application Karya Anak Bangsa). PT Application Karya Anak Bangsa later changed its name to PT GoTo Gojek Tokopedia. After Gojek and Tokopedia unite, the combined company is claimed to have an impact of around 2% of the contribution to Indonesia's GDP.

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Structure Organization of PT GoTo Gojek Tokopedia, Tbk.

According to that figure. GoTo uses a functional organization structure. The functional organization structure is the most common organizational structure that used by a company. In this structure, the division of labor is carried out based on the functions of each management. Such as financial management, human resources, productions, etc. Every employee who has the same skills will be grouped into one unit work. This is why this organizational structure is appropriate to be applied to a company that produces several type of products, such as GoTo.

• Reduce the company’s operational cost • Easier for managerial team to supervise • Easier to evaluate the employee performance

ADVANTAGES

• Difficulty to communicate between work units • A long birocration to make decision • The development of skill is slow, due to focus on division

Disadvantages

vs

CONCLUSION

PT GoTo Gojek Tokopedia Tbk is an Indonesian technology-based digital ecosystem company, which was formed as a merger between Gojek and Tokopedia, with three main business lines, namely on-demand service, electronic commerce/e-commerce, and financial technology.GoTo uses a functional organizational structure to make it easier for the company. With this structure,GoTo can reduce the company's operational costs and facilitate managerial time to supervise and evaluate employee performance.

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