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SWOT TECH ANALYSIS

Koh yeu leh122

Created on October 7, 2022

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Transcript

ASOS

SWOT Analysis

Strengths

Weaknesses

🎀 One of the biggest online-only fashion retailer established in the UK. 🎀 Excel in utilising social media to interact with consumers. 🎀 Collaborates with more than 800 brands. 🎀 Famous and highly soughted by more than 200 countries out of the UK.

💣 Doesn't support offline fitting as ASOS does not have any physical outlets - having more returned products than offline stores.. 💣 Big competition on online retail which resulted in smaller market share.

Opportunities

Threats

🍄 Do not consist any offline outlet hence are less recognised compared to some companies which focus on both offline and online platforms. 🍄 Fragile economic environment with erratic inflation and exchange rates might disrupt the business operation.

♟ Proposing and maturing own ASOS branded products after building up enough trust from consumers. ♟ Promote greater international use of the ASOS app and website to increase sales income.