WoW effect
Design
Creativity
Magic
Animation
Interactivity
Show enthusiasm, smile, and maintain eye contact with your audience. 'The eyes, chico. They never lie.’ You’re bound to impress.
You can develop the content in more detail in your verbal presentation. We recommend training your voice and rehearsing; the best improvisation happens when you’re prepared!
We don’t like to bore. We don’t want to be repetitive. Communicating in the same old ways is boring and doesn’t engage people. We do it differently. We annihilate boredom. We create things the brain likes to consume because they stimulate it.
It’s ordered, hierarchical, and structured.
Make sure your audience remembers the message.
Activate and surprise your audience.
It’s got the Wow effect. Very Wow.
Measure results and experiment.
Generate experiences with your content.
Emotions
Anxiety
Desires
Senses
Inertia
Needs
Competition
Outcomes
Activities
Other Jobs
Lower Jobes
Higher Jobs
Step
Role
Context
jobS to be done // JTBD CANVAS
impression
opposition
motivation
alternatives
extrinsic
intrinsic
related
the job