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24 Fast Food

Katz Media

Created on October 4, 2022

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Transcript

Fast food leader partners with Katz Digital to drive store visits & sales

$16.1 Million

11¢

82:1

Cost per store visit

Return on Ad Spend

In-store Revenue

Client Objective: Top national fast food chain sought to support and grow customer in-store visits and spending as the country continues to reopen at the end of the pandemic.

How Katz Digital met that objective

We partnered with location attribution leader, Placed, powered by FourSquare. Through a nationwide campaign, we measured conversion of our audience into store visits and produced attribution KPIs.

The Result: This campaign exceeded the client’s expectation! Over the measured portion of the flight, Katz streams generated nearly two million location visits, $16 Million in in-store revenue, at an astounding 11 cents per visit (an impressive 65% below the norm)! All measured campaign KPIs far exceeded Placed benchmarks.

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