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Rebrand- innovation timeline
Inolex Marketing Tea
Created on September 23, 2022
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Explore our Innovation Timelines
Biodegradable Film Formers
Sustainable Silicone Alternatives
Plant-Based Hair Care
Safe Preservation
Lexgard®Natural MB
Lexgard®O
Lexgard®GMCY MB
Spectrastat™
Lexgard® MHG Natural MB
Multi-benefit and 100% plant-based technology offers new functionality
2020
Spectrastat™ G2 Natural MB
100% natural broad spectrum system opens possibilities for natural cosmetic formulas
2011
Expanding 100% natural preservation offerings
2010
Inolex introduces alternative preservation components
1999
Preservation line expands to include 100% biobased option
2005
Ahead of the paraben-free movement, Inolex designs broad spectrum alternative preservation system
2008
Safe Preservation
AminoSensyl™
Breakthrough technology furthers 100% natural conditioning with amino lipid platform
2019
Emulsense™ HC
Optimized system for hair care is created from Emulsense technology
2013
ProCondition™ 22
Natural-derived conditioner from green chemistry process
2006
Kerabase™MB
Multi-benefit complete hair system opens new doors for sustainable conditioning
2008
Emulsense™
The worlds first 100% natural cationic conditioner enters the market
2009
Plant-Based Hair Care
Lexgard® MHG Natural MB
100% plant-based anti-soaping effect from a multi-benefit ingredient
2020
LexFeel® WOW Series
LexFeel® N Series
100% plant-based cyclomethicone alternatives provide a solution from renewable resources
2018
LexFeel®D4
Inolex designs its first cyclomethicone replacement far ahead of the silicone-free trend
2003
LexFeel® D5
Inolex expands its cyclomethicone alternative offering with D5 replacement
2004
100% natural dimethicone alternatives are introduced
2011
Sustainable Silicone Alternatives
LexFilm™Sun Natural MB
100% plant-based polymer is optimized for sun care applications
2018
Vellaplex™ MB
Film forming technology is utilized for skincare in a 100% plant-based polymer
2013
Lexorez® 100 MB
Biodegradable film former for all markets is introduced
1999
LexFilm™Sun
Multi-benefit system for sun care is launched enabling new innovation with biodegradable film formers
2005
LexFilm™Spray
A sustainable option for spray formulations enters the market
2006
Biodegradable Film Formers