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Transcript

Media Dependency Theory

Is a theory about the interrelationships between the mass media and other institutions within society.

Spiral of Silence Theory

Is a theory of public opinion formation.

Applications for Reputation Management

References

MEDIA EFFECTS THEORY

Describes, explains or makes predictions about the direct or indirect influence that the media have on corporate reputation.

Applications for Reputation Management

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  • Bentley, J. (2016). Media Dependency Theory. The SAGE Encyclopedia of Corporate Reputation.http://dx.doi.org/10.4135/9781483376493.n170
  • Roessing, T. (2016). Spiral of Silence Theory. The SAGE Encyclopedia of Corporate Reputation. http://dx.doi.org/10.4135/9781483376493.n293