Infographic Media Effects Theory
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Created on September 13, 2022
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Transcript
Media Dependency Theory
Is a theory about the interrelationships between the mass media and other institutions within society.
Spiral of Silence Theory
Is a theory of public opinion formation.
Applications for Reputation Management
References
MEDIA EFFECTS THEORY
Describes, explains or makes predictions about the direct or indirect influence that the media have on corporate reputation.
Applications for Reputation Management
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- Bentley, J. (2016). Media Dependency Theory. The SAGE Encyclopedia of Corporate Reputation.http://dx.doi.org/10.4135/9781483376493.n170
- Roessing, T. (2016). Spiral of Silence Theory. The SAGE Encyclopedia of Corporate Reputation. http://dx.doi.org/10.4135/9781483376493.n293