marketing evolution

The Evolution of Marketing

Teacher Carolina Luna

Prehispanic times

Primitive Exchange

Barter: negotiation. An idea of value begins to be generated.

Colonial times

Merchants

MONEY

MARKETS

Salt, corn, cocoa. Gold nuggets up to gold and silver coins.

They all settled in one place.

The expansion of the market and social classes.

Industrial times

industrialrevolution

Agricultural revolution

Technical innovations, mass production and workmanship.

Increased production and Increased population.

Contemporary times

1920

After the Mexican Revolution and the Great Depression

The term marketing appears for the first time in our country. Interest in this area of study arose from the processes of buying and selling.

MARKETING ERAS

The Production Era - Product The Sales Era - Client The Marketing Era - Humans The Relationship Era - Loyalty / Values The Modern Era - Digital

Production Era

<the 20's

It focuses on satisfying the basic needs of the consumer without taking into account whether the product or service really meets their expectations. Ads were all about the product. That meant long, expository text and a single-minded focus on making items that spoke for themselves.

Production Era

<the 20's

HENRY FORD'S MODEL T

• The higher the production, the lower the costs and therefore the higher the profit.

• Customers were willing to accept items that didn't exactly meet their needs because the prices were so affordable.

The Sales Era

From the 30's

• There is beginning to be more competition between companies.

• Consumer-based strategies are developed highlighting their feelings and emotions.

• It focuses on the customer.

The Sales Era

The Marketing Era

the 80's

• It seeks to satisfy the needs of consumers.

• Present sustainable products that add value to society.

• Its objective is to strengthen products and services so that they generate a positive impact on the environment.

The Marketing Era

the 80's

1984 Apple ad at SuperBowl

The Relationship Era

the 90's

• It focuses on fostering customer retention and loyalty.

• New technologies come in.

• Digital marketing channels make it easier for companies to get closer to their customers.

• Its goal is to humanize brands.

The Relationship Era

STARBUCKS

• They ask for your name
• Recyclable packaging

COCA COLA - NAME IT

• Name Tags
• Customize your own can

The Modern Era

90s to now

• Big corporations emerge

Tools to build advertising strategies and campaigns:

• Artificial intelligence
• Big data
• Robotics
• Sensor technology
• Augmented reality
• Virtual reality

Las ERAS vs las ETAPAS

etapas

ERAS

La era de la Producción La era de las Ventas La era del Marketing La era Relacional La era Moderna

Marketing 1.0 - Etapa del producto Marketing 2.0 - Etapa del consumidor Marketing 3.0 - Etapa del valor de la marca Marketing 4.0 - Etapa de las nuevas tecnologías Marketing 5.0 - El futuro de la mercadotecnia

Marketing Eras

MARKETING 1.0

• Sell ​​products and highlight their attributes

MARKETING 2.0

• Retain consumers by satisfying their needs

MARKETING 3.0

• Make the world a better place

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