CREATIVE WHITEPAPER

CREATIVE WHITEPAPER

Is it a bird? Is it a plane? No, it’s a creative whitepaper – a template in the form of a guide that explains to users how to solve a problem or helps them understand a certain topic. You can include visual resources here to wow your audience and highlight specific information to make sure they remember it.

14.

Thanks

13.

Goals

12.

Conclusion

11.

Team

10.

Map

09.

References

08.

Section 02

07.

Data

06.

Analysis

05.

Roadmap

04.

Section 01

03.

Solution

02.

Problem

01.

Introduction

Index

Write an awesome subtitle

In this space, it’s also a good idea to establish the importance of the topic, discuss previous and current research in the field, and identify what the problem is. We also recommend adding interactivity and animation to all your creations, of whatever type.

Here you can include a relevant fact to highlight

Visual content has incredible informative and illustrative power. That’s why including videos and images in your introduction is fundamental. You can include an image of yourself, of a speaker, of the topic you’re going to discuss... whatever you like. But always include images to break the monotony of the text and make all your creations more dynamic. Don't forget!

These two pillars of communication can make boring content fun and memorable. Do you need more reasons to create dynamic content to tell stories? Alright then, here are some facts: 90% of the information we assimilate reaches us via sight and we retain 42% more information when the content moves. Are we saying animations may just be the most effective resource? Pretty much. If you want to grab your audience’s attention, take them along for the ride, and wow them no end, this Genially template is for you.

The tone is usually formal and the vocabulary technical, so bear this in mind when drafting.

A Whitepaper is a very linear document, occupying 5 to 15 pages. It focuses on a single topic, aiming to delve into it, and therefore, it is very important to have reliable data based on some research. This is an introduction. So take the opportunity to contextualize the topic you’re going to discuss, briefly explain what you’re going to talk about, and highlight the most relevant points to your audience. In order to make a good introduction, in addition to providing context for the points that will be discussed, it is essential to explain why this work is necessary, use a formal and impersonal tone, and organize the information.

Here you can provide context for the problem

introduction

+INFO

Being a more specific type of content, it has a much deeper approach than an e-book or a blog post. So you need to make it fun for the audience. And, in practice, whitepapers can be an excellent tool for obtaining leads, attracting the right traffic, and generating conversions.

Now that we’ve established what a Whitepaper is, it’s important to highlight that it should be useful to your audience and help them resolve any problems or queries on the subject in question. Thus, it is essential to delve into the topic and provide the resources our users need. A well-executed whitepaper can make all the difference to your strategy. Include multimedia content in your whitepaper: images, videos, sounds... This way you can provide in-depth information without compromising on brevity and capture the attention of your audience.

Here you can provide context for the problem

Problem

Statistics transmit professionalism and a greater sense of truth. Try to also always include the source. And, did you know that people also remember 10% of what they hear, and 20% of what they read? Make your whitepaper interactive!

Underline a relevant figure or fact in this space

31,7K

+INFO

Visual communication is a key tool. We find it easier to ‘read’ images than to read a written text. Did you know almost 50% of our brain is involved in the processing of visual stimuli? This makes the importance of including visual elements paramount. This is why disciplines such as Visual Thinking facilitate the taking of visually rich notes through the use of images, graphs, infographics, and simple drawings. This is the content your brain likes to consume, after all.

We are visual beings, able to understand images from millions of years ago, even from other cultures. Therefore, highlighting data and using images in your whitepaper is essential.

Write an awesome subtitle

solution

Sections like this will help you keep things neat

Structure the content

01

You can add interactivity to your timeline.

Step 1

And animations to make it fun.

Step 2

The important thing is for everything to be suitable for the topic.

Step 3

Icons are always a good ally.

Step 5

And for you to wow your audience.

Step 4

Write an awesome subtitle

Roadmap

+INFO

At the same time, it must be flexible and dynamic to adapt to possible changes. It’s also a good idea to represent it graphically if possible, as with the timeline below. To minimize the difficulties we may encounter along the way, detailed planning is fundamental. It will make it easier to meet established objectives in a given time. Creating a roadmap has many advantages: it increases productivity and helps set priorities and organize teams as well as reducing costs by allowing you to keep track of each action. Still not convinced?

A roadmap is an action plan and serves as a guide when building a new project. Here are the steps to take to turn an idea into a real and feasible project. For the roadmap to work it is essential that it is detailed and accurate. It must answer questions such as: where are we, where are headed, and what steps must we take to achieve our goal.

of the information we assimilate is received through sight.

90%

of our brain is involved in the processing of visual stimulus.

50%

A genially is interactive because your audience explores and engages with it. It’s the key to success: tooltips, windows, links, audios ... Include whatever additional content you want. A window, for example, allows you to add more content to your creation: PDF, videos, text ... Whatever you need! It will appear when the interactive element is clicked on.

You can also add animations to the different elements of your genially, to capture the attention of your audience and guide them to make sure they click where you want, Make the element appear, bounce, exit, rotate... and leave everyone speechless.

You can also illustrate it with images; upload one from your computer or use the resources available in Genially, in the left sidebar. Visual aids help convince the audience because they facilitate the acquisition of knowledge.

Write an awesome subtitle

TEXT 2

Write an awesome subtitle

TEXT 1

+INFO

+INFO

In this space you can further develop two main ideas of your whitepaper in some detail. Remember: clarity and fun. Briefly state and structure your argument in order to convey information in an orderly and hierarchical way, through content that excites the brain with animation and interactivity.

brain processes visuals

50%

of purchases are emotional

85%

of what see, we remember

80%

info via sight

90%

Visual communication is a key tool. Just look at the scientific evidence. Check out the data above. We find it easier to ‘read’ images than to read a written text. Hence the importance of including data, tables, or graphs. Disciplines such as Visual Thinking facilitate the taking of visually rich notes through the use of images, graphs, infographics, and simple drawings.

In addition, 50% of the brain processes visual stimuli. Infographics are great because they simply and quickly explain information, statistics, and processes. Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough: they usually generate quality traffic for the content we create.

Write an awesome subtitle

GRaphICS

+INFO

Using graphs to tell stories is important because 90% of the information we assimilate is received through sight. Our brains like visual content. What’s more, statistics transmit professionalism and a greater sense of truth.

Sections like this help you create order

Organize the content

02

For the format: Times New Roman, size 12, aligned to the left, and line spacing of 1.5 or 2 is usually most common for this content. In addition to APA standards, there are other ways of referencing: Harvard, Vancouver, Chicago ... The style you choose depends on who is going to read the whitepaper.

Here you can include a relevant fact to highlight

It is essential to check everything thoroughly. Don’t let any typos slip through!

When creating a whitepaper, it is essential to include references. As it is such an extensive document, the location from which the information was obtained must be recorded. On this page we can include links, quotes, documents, studies, etc. to highlight the research we have carried out to create this document. To include references we recommend that you use the APA Standards. According to these guidelines, each entry must include four basic elements: the author, date of publication, title of the work, and recovery source.

Write an awesome subtitle

References

And the data will be imprinted in their minds.

42K

That way you’ll hold your audience’s attention.

6190

... Even if you’ll explain it verbally

25.8%

Here you can include a relevant fact to highlight

73M

Maps, for example, have been used in infographics as narrative support for telling a story, reporting on a news story, or as a means of advertising. Their goal is simple: to provide context and additional information to the audience.

With this tool, creating infographics is faster and easier than making a microwave brownie. You can use the graphs in the Resources section. Then simply choose your chart, organize the figures and data, and paste them into the table displayed on the right side of the Panel. You can also include some animation to capture the attention of your audience and guide them through the creation.

Maps turn the info into a visual landscape to explore with your eyes; a graphic that helps the audience understand the story that the numbers tell. And, interactivity and animation make it a fun experience. In Genially, we use AI (Awesome interactivity) in all our designs so that you can level up with interactivity and turn your content into something that is fun, engaging, and provides value.

Interactive visual communication improves the results of communication on any topic and in any context. Before starting to create, it’s a good idea to spend a few minutes thinking about the message behind the map.

Maps are a great ally, use them!

MAPS

• To manage a team, you have to listen.
• Involve them in the different objectives.
• And use their strengths.
• Help them to be better so that your team helps you.

A relevant achievement

73M

Name Surname

Briefly describe

Name Surname

Qualifications

Name Surname

Profile

Name Surname

Job title

Use this space to briefly describe your team: what your names are, what you do, your roles, etc. Choose the information you want! A whitepaper is an ideal space for talking about your team and letting your audience know it a little more.

Introduce the team and put faces to the names!

TEAM

Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. Remember that with visual communication, we find it easier to ‘read’ images than to read a written text. Disciplines such as Visual Thinking facilitate the taking of visually rich notes through the use of images, graphs, infographics, and simple drawings. When presenting numbers, we recommend prioritizing simplicity and conciseness and using interactivity and animation to emphasize certain data and to allow you to provide additional information.

To knock their socks off

67B

Summarize the content

+INFO

99.5

The data will be imprinted in their minds

85M

That way you’ll hold the audience’s attention

164K

Even if you’re going to explain it verbally

3.5K

And add interactivity and animation

38M

You can enter numbers like this ...

72M

Contextualize your topic with a subtitle

DATA

Visual content has incredible informative and illustrative power. Did you know that visual information is assimilated better? GIF or JPG, of a landscape or of an enclosed space. Add them however you want, but make sure to add them to create content that stimulates the brain and engages your audience.

+INFO

In addition to being an amazing aesthetic resource, images tell stories by themselves without the need for any additional support. And, they manage to keep the brain awake by breaking with the linearity of the content we have seen previously. So make sure to use images in your creations and add interactivity and imagination for the ultimate combo. Everyone will be amazed!

Illustrating content is essential, especially when we include extensive, specific, and relevant information. As is the case with this creative whitepaper template. Images help break the monotony, visually illustrate what you want to tell, and can be a support that enables you to add additional information that you could not convey with text. In Genially, you’ve got two options: you can upload an image from your computer, or you can use the resources available in Genially, on the left side of the Editor.

They are essential for your whitepaper

Use images

Multimedia content is essential in a presentation, to really wow your audience. What’s more, this way you can summarize the content and entertain your audience. Using video format has many advantages for your creations. Some of which are: it can communicate concisely, promotes learning, and also motivates the audience. In Genially you can insert a video using an external link, YouTube or Vimeo, or even upload it from your own computer. You can do this from the left side of the Panel. Select the Insert option and click Video.

brain processes visuals

50%

purchases are emotional

85%

info via sight

90%

And use this space to caption it

Insert a video

THANKS

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!