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Strategic Communication
practiceability
Created on August 17, 2022
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Transcript
Strategic Communication
The purposeful use of communication by an organization to fulfill its mission.Identifies key concepts, including audience analysis, goal setting, and message strategy.
Communication models
A communication model is a pictorial representation of the communication process, ideas, thoughts, or concepts through diagrams, etc.
Linear Model
linear models are characterized by containing five elements: information source, transmitter, transmission channel, receiver and destination.
Dynamic Model
Dynamic models have been developed to solve the need to better represent the individual's behavior and its interaction with its environment. There are sensitive and emotional components in this process.
Transactional Model
The transactional model refers to the exchange of messages and information between senders and receivers, in a process where each one constantly exchanges their roles as sender and receiver. (Friend's conversations or phone calls)
Interactive Model
The Interactive model replicates the Linear model twice and includes a message return.(Whatsapp or messenger conversations, e-mails)
https://www.youtube.com/watch?v=mcxhwDHsEQQ&t=30s