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GENDER DIAGRAM
Maureen Grand
Created on June 11, 2022
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Transcript
Gender Diagram.
The influence of CSR communication on the consumer's Survey
72,6%
55
woman
respondents
27,4%
men
Age of respondents
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Consumers who think they are 'victims' of greenwashing
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Would you be prepared to pay more for a labelled product?
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For what type of product?
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Importance of a brand's communication on its commitments.
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Attraction to a brand with strong CSR communication
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