Doing business in Tunisia

Doing business in tunisia

ROUKAIA HAFsa

Weaknesses and Threats

01

Infrastructures

02

Public Transportation

03

Airlines

04

Unsafety

05

High temperatures

06

2021-2022 Political Crisis

changes with democratic system

• Steady progress and gradual economic growth.
• MENA's exception: de-politicization of the military, rule of law, respect for human rights, freedom of speech, freedom of association.

STRATEGIC LOCATION

Situated at crossroads of Europe, Middle East and Africa. Central position in Mediterranean. Access to numerous markets for companies.

TIME TO REACT

ease of doing business

2019 Ease of Doing Business in Tunisia: 78th among 190 economies, according to the latest World Bank Annual Rating (2018).

Ranked 2nd in Africa as having the best working environment according to the ranking "African Countries of the Future 2013/2014"

1st

ranked in North Africa for scientific and technical articles

3rd

most innovative Economy in Africa (Global Innovation Index, 2020, WIPO)

Member of COMESA, Common Market for Eastern and South Africa with 625 million consumers.

Free Trade Agreement with Morocco, Egypt, Jordan and Turkey

Advanced partner status with EU with a Deep and Comprehensive Free Trade Agreement (DCFTA)

New Investment Law 2016

• guarantees freedom of investment in the majority of sectors
• Freedom of transfer profits and capital gains
• simplified procedures of implementation
• Intellectual property’s protection
• ease to import and export with simplified customs procedures.

new graduates per year

+65.000

spreading out of traditional sector

Younger Generations

Competitive Cost of Labour

related to engineers and also technicians, as well as in textile.

Tunisia's business opportunities

Digital Sector

• Over 1800 companies, 12% of which have 100% foreign capitalization
• +7% average annual growth rate
• nearly 80000 direct jobs

Mechanical and Electrical Industries

• 1st exporting sector (it used to be textile industry)
• 7th supplier of EU for Electrical Machinery
• Top 3 producer of automotive components in Africa.

Agribusiness Sector

• 1st in Africa as an exporter of organic products.
• +1000 companies (+120 foreign participation)
• +75000 direct jobs.
• Promising niches related to organic products.
• OLIVE OIL: real symbol of wealth.
• Dates and almonds.

Among the world leading providers in apparel.

Textile and Apparel Industry

• +1690 companies (83% totally exporting), +175000 jobs, +1200 foreign companies (+125000 jobs). Mainly oriented for export.
• In Europe: 1 garment over 3 is made in Tunisia
• In France: 1 jean over 3 is manufactured in Tunisia.
• 9th largest supplier of EU, 2nd supplier of France.
• UNITED COLORS OF BENETTON, CELIO, GUESS, ZARA, ADIDAS.

Crises after terrorist attacks and Covid-19

Hotellerie

Tunisia's only luxury industry

In Tunisia, brands positioning is different: easily exclusive.

Inditex brands: zara

KFC

Lorem ipsum dolor sit

Coca Cola Commercial in Western Countries

Coca Cola Commercial in Tunisia

thank you.