NIKE BMC

Nike Business Model Canvas

Start

1. Introduction

8.Customer Relationships

2. Mission

3. Vision

9. Customer Segments

index

4. Key Partners

5. Key Activities

10. Channels

11. Cost Structure

6. Key Resources

12. Revenue Streams

7. Value Propositions

Introduction

Nike is an American sportswear company that was found in 1964 by Phil Knight and was originally called ‘Blue Ribbon Sports’. Nowadays, it’s considered as one of the top selling companies in the sportswear industry with a revenue exceeding $37.4 billion (by the end of May 31, 2020) this is due to the smart marketing strategy that they follow and the effort they are making to be the best in their field.

• Logo Evolution

“Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.”

Nike's Mission

“We see a world where everybody is an athlete — united in the joy of movement. Driven by our passion for sport and our instinct for innovation, we aim to bring inspiration to every athlete in the world and to make sport a daily habit.”

Nike's Vision

Key partners

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Key activities

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Key Resources

Nike's main resources are its physical structure, human resources and patent portfolio. Innovation-creating Nike Explore Team Sport Research Lab has state-of-the-art research equipment. It also includes more than 40 researchers, many of whom have master's and doctoral degrees in various fields such as biomedical engineering, biomechanics, kinesiology, mechanical engineering, physics, physiology, and systems science. The company maintains an advisory and research committee consisting of athletes, coaches, trainers, orthopedists, podiatrists, device managers, and other specialists who provide advice on the product design and development process. Nike has five distribution centers in Memphis, Tennessee, and a center in California. Finally, it values its intellectual property and maintains the third largest design patent portfolio in the United States.

1. Physical Structure

2. Human Resource

3. Patent Portfolio

Value Propositions

Nike offers products worn by top athletes, and Sport stars which encourages everyone to become an athlete. Their products rely heavily on the accessibility, innovation, customization, and brand status. This is the foundation of the brand and exactly what customers want when buying Nike. Nike offers a wide range of items for a variety of sports and activities. But in fact, Nike's Value Proposition focuses on what's important to the audience to buy products that satisfy their customers with excellent products made from the best materials available and the latest fashionable technology. Athletes such as Michael Jordan, Tiger Woods and Cristiano Ronaldo represent the company and they also want to enhance the brand's reputation.

1. Accessibility

2. Customization

3. Innovation

4. Statues of Nike

CUSTOMER RELATIONSHIPS

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CUSTOMER SEGMENTS

DEMOGRAPHICAL

GEOGRAPHICAL

BEHAVIORAL

PSYCH GRAPHICAL

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channels

Brick-and-Mortar

E-Commerce

Nike also has an e-commerce platform, which serves more than 45 countries and offers worldwide shipping. Nike employs other channels such as social media, TV advertising, brand events and sponsorship of athletes and teams.

Brick-and-mortar refers to a business that offers its products and services in a physical store Nike’s main channel is the brick-and-mortar stores especially Nike’s franchises.

cost structure

Global brand division sales

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revenue streams

Nike’s net income throughout the years (2005-2021)

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