CUSTOMER JOURNEY MAP
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CLIENT PROFILE
Age XX // Work
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1. KNOWLEDGE
INSIGHT I
Social beings
Icons are always
good allies.
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2. CONSIDERATION
INSIGHT II
Digital beings
Telling stories with order and hierarchy is fundamental.
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3. ACQUISITION
INSIGHT III
Visual beings
Make numbers into
stories with graphics.
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4. RETENTION
INSIGHT IV
Creative beings
And add a topping:
give it interactivity
and animation.
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5. LOYALTY
INSIGHT V
Narrative beings
The important thing
is that everything fits
the theme.
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