7 Figure Story Video AD Framework

Video Ad Framework From

A 7-Figure Based Business

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Video AD Framework

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The Goal of Your Video Ads

Your Target Market

Your AD Creative

The Budget

Plan and Execute Video Campaign Results

4 Tips to Keep in Mind

Choose the Right Platform

Targeted Content

The End

1. The Goal of Your Video Ads

Digital Advertising

• What do you hope to achieve by running video ads?
• Are you looking to grow your business audience?
• Improve brand awareness?
• Increase website traffic?

No one answer fits everyone, so make sure that you understand what goals your videos are intended to achieve before starting production.

70%

70% of the advertisers plan to increase their budget for mobile social advertising.

2. Your Target Market

• Who is your target market for your videos?
• Are they people who live in specific geographic areas?
• Are they age ranges or demographics you think will be interested in what you offer?

Once you know this information, creating targeted content for those who matter most becomes much more manageable.

3. Your Ad Creative

• What type of video ads are you looking to run?
• Are you running ad campaigns on YouTube or other video platforms?
• Do you need to create unique ads for each platform, or can you use the same creatives across all your videos?

Once you have this information, it’s time to start planning out which creative concepts will work best for your specific audience.

4. The Budget

• How much money are you willing to spend monthly on video advertising?

• How many ads do you think will be necessary for your campaign to succeed?

Knowing how much money you have available and how many impressions/conversions and bonus Point Media can generate with a given budget is essential information when creating your video ad framework. Once you have these four pieces of information--your goal, target market, creative ideas, and budget--you can start developing a plan for executing your video ads.

5.Create Targeted Content

Based on your target market and video ad objective, you’ll need to decide what type of content will be most effective for reaching those who matter most. For example, if you want to increase brand awareness among people ages 18-34, you might produce videos that feature millennials discussing how your product has helped them in their personal lives.

6. Choose the Right Platform

Multiple platforms for your video ads are essential to reach as many people as possible. YouTube allows advertisers to reach a broad audience with shorter ads (30 seconds or less), while other platforms, such as Facebook and Instagram, allow longer campaigns with higher bids (more money per click).

7. Plan and Execute Your Video Ad Campaigns Based on Results

One of the best ways to measure success with video advertising is through conversion rate optimization (CRO). You can adjust your strategy by tracking which ads attract viewers who eventually convert into customers. With a well-crafted video ad framework, 7-figure businesses can successfully generate leads and drive sales growth month after month.

4 Tips to Keep in Mind

• Define what targeting options are available to you – which demographics do you want to reach with your ads? Which geographic areas are most important to your business?
• Create an initial list of potential ad spots – where would be good places to run your ads (online, on TV, in newspapers)?
• Review global real-time bidding data in order not only to place bids but also to optimize performance based on competition and target audience goals.
• Plan the duration and frequency of each ad campaign; At the same time, there isn’t one perfect video ad framework that works for every business; implementing some basics, like targeting consumers based on interests or location, can go a long way in helping achieve success with video advertising. With the right tools and direction from your team at Bonus Point Media, creating compelling digital content marketing campaigns should be easy!

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