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Created on May 12, 2022
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Transcript
Happy Me!
BetterHealth GmbH
- Mission Statement
- Current Situation
- "Castle Vitzenburg"
- The Idea
- Corporate objectives
- Market analysis
- SWOT analysis
- Marketing objectives and strategies
- Budget- year 0 to 3
- Future
- Conclusion
Agenda
Stress-free lifestyle
Healthier future
Improve the quality of life
Happiness is the path to health!
Mission Statement
Mission Statement
- “Physical fitness is the first requisite of happiness.” – Joseph Pilates
- “A fit body, a calm mind, a house full of love. These things cannot be bought – they must be earned.” – Naval Ravikant
- “Good health is not something we can buy. However, it can be an extremely valuable savings account.” – Anne Wilson Schaef
-2 million patients are treated-different departments -1.126 preventive and rehabilition facilities in Germany -assist in recovery-Mission: continue their lives in an self-determined manner
Current situation
Castle Vitzenburg
Great customer service
- Sports therapy
- physical therapy with massages, cold-heat or water applications
- occupational therapy
- psychological counseling
- health education and nutritional counseling
Services:
General Idea: Focusing on orthopaedicsHotel atmosphere
The Idea
Rehabilitation facility
Geographics
- Sallekreis district
- sothern Saxony Anhalt
- Border with Thuringia and Saxony
- 23 Nature reserves
- 25 rehabilition clinics
- bypass to the main roads
- train of the deutsche bahn
- 3 clinics in Querfurt
- rhyolith are mined for gravel extraction
- The Company L. Stroetmann maintains a production site
Market segmentation
48,78
45,86
Average age
40%
80%
50.29%
49.71%
94.201
93.122
Demographics
Future Population
the town received a price of 25.000 Euro in a nationwide competition for the project “Municipalities create diversity”
Querfurt received 1st place in an engagement competition in 2020
Behavioral
- Economic or political insecurity
- Policy and legislation changes that result in budget deficits
- Pressure to reduce costs while meeting expectations of universal healthcare coverage
- Patient experience challenges
- two competitors with long traditions
- High nurses turnover rate
- Bureaucracy and the need for brand culture
- compared to other rehabilition, facility is smaller and inexperienced
- limited service line
- superior location/ geographic advantage
- good infrastructure
- near the border of Thuringia
- students in health care-orient to our organization
- nature surrounding
- local patients
- supportive citizenship
- Collaborate with different healthcare organizations to knowledge share
- establish high-quality medical personnel
- A primary focus on quality improvement
- hotel ambience
- High success rate
- Excellent location
- Convenient parking
- strong presence in communities
Budget
Budget- year 0 to 3, 360 Million
- Formation costs: consulting fees, legal assistance, advertising, professional traing
- staff costs
- IT
- Insurances
- extra costs
Finaces
- Innovative Service: efficency, effectiveness, quality health services
- Invest a certain amount in innovation: in reserach and development
- Customer services
- Specific hygiene concept, medical and technical facilities
- 24-hour nursing care must be guarnteed
- patient catering, emergency equipment
- special waste
- ceaning stuff
- working with pharmacies
- Bulleted list
Internal
Learning & Growth Objectives
- Improve technical and analytical skills
- Improve a certain skill
- Improve employee retention
- Attract and retain the best people
- Build High-performing teams
Is it fair?
Quality treatment, "Patient friendly", respectful environment
Address swallowing, feeding and nutritional needs
Corporate Objectives
Regain movement, strength and endurance
Adapt to life with disability beyond the rehab process
Strategies
Customer Service
Cost reduction
Patient safety
Corporate Objectives 2
Cost reduction strategy
Strategies
Referral Strategy
Patient satisfaction strategy
Employee Engagement Strategy
Marketing Objectives
Marketing Objectives
Brand presence
Brand awareness
Brand recognition
-Identify your service -By utilizing symbols to convey positioning
Hello Health!
Brand recognition
-Inividual type of service program -building customer loyalty -offering free screenings -Hand out literature about health topics-creating emotional bond
Education
-establishing a connection between BetterHealth GmbH and our potencial audience
Brand Awareness
-emotional touch
-For example, postting five articles on average each month on external websites, you create a brand presence.
-Using external resources-Using guest blogging and social media platforms to make our brand visibly notable -storytelling
Brand Awareness
-Expand the range of services (more opportunity)- health tourism and recreation - develop a spa town with a long tradition - growing the brand
-corporate with local investors (partnership brand growth)
-corporate with local citizen for instance community work
Future Plans
- Connect something old with new
- rehabilition facility -healing
- History with moderness
- great benefit
Conclusion
Thanks!