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Brand Positioning Strategy Guide
PC Social
Created on May 11, 2022
Brand positioning strategy is a marketing concept that helps companies decide what their brand purpose is and how they’re going to position themselves in the market. Learn More with this interactive guide.
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Transcript
Brand Positioning Strategy Guide
Index
(Go Back to Index )
Brand Identity Prism
Brand Positioning Map - The Power of Perception
What is Brand Positioning?
11
Brand Positioning Framework — What You Need
12
Overcoming Positioning Challenges
Define Your Social Persona
Branding Quote
Spotify's vs Apple Music Positioning Strategy
Type of Brand Positioning Challenges
Social Media Positioning Strategy
13
Designing Marketing Programs to Build Brand Equity
How To Make A Brand Style Guide
Product Positioning Strategy
14
The End | Contact Us | Follow Us
Customer Service Positioning Strategy
10
15
Identify Your Competitors
What is Brand Positioning?
A brand positioning strategy should answer three main questions:
- Who are we?
- Why are we different?
- Why should people care?
Overcoming Positioning Challenges
Brand positioning is one of those areas where we see companies struggle.
Type of Brand Positioning Challenges
Brand positioning is one of those areas where we see companies struggle. They may not know who they are, what they're trying to achieve, or why they should exist.
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Designing Marketing Programs to Build Brand Equity
A marketing program should be designed to build brand equity by creating awareness of your business through advertising, public relations, social media, events, etc.
Customer Service Positioning Strategy
The best way to build customer loyalty is through excellent customer service. Your customers will remember your company if they feel valued and appreciated. They'll come back repeatedly if you're responsive and helpful.
+ info
Brand Positioning Framework — What You Need
The brand positioning framework helps you think through all three components of brand positioning. It provides a toolkit for thinking about each component and gives you a way to evaluate your current positioning.
Define Your Social Persona
Identifying your ideal customer will help you create a unique message and build out a strong marketing plan.
+ info
Social Media Positioning Strategy
The most popular social media platforms include Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, Google+, Reddit, Tumblr, and Medium.
+ info
Product Positioning Strategy
Brands sell their products and services for a variety of reasons. Some companies sell them because they believe their products solve problems people face every day.
10
Identify Your Competitors
The first step to creating a brand positioning strategy is to identify your competitors.
+ info
Brand Positioning Map - The Power of Perception
11
A brand positioning map is a wonderful way to start thinking about your brand positioning strategy.
+ info
12
Branding Quote
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
13
Spotify's vs Apple Music Positioning Strategy
Spotify has a clear positioning strategy. Apple Music which offers similar features but only through iOS devices
VS
+ info
14
How To Make A Brand Style Guide
1. Brand Style Guide With A Great Brand Story
3. Brand Core Color Palette
5. Find Your Brand's Voice
4. Brand Style Guide With A Great Brand Story
2. Logo Guidelines to Create a Recognizable Brand Signature
6. Include Guidlines For Imagery
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