Santa Barbara, California
Business Overview
Product: Ice CreamDistribution Area: California Outlets: Mainly Supermarkets and Company-owned stores
Turnover
Success Factors
Its most famous product is its classic chocolate ice cream, sold under the SupaKool label.
Suggested solutions
Reasons for falling profits
Online Marketing: Social ( Tiktok, Instagram) New healthy Section: Bio , Gluten Free products, Lactose, sugar
free Introducing seasonal handcrafted ice cream , new flavours from South America Exotic
Fruits
• Prices • Equipment • Outlets • Products • Environment
Winter section with chocolate bars and drinks
Once these are developed and the market trend will allow it, we will export in Russia and China
Investment Plan
- $500.000 Online Marketing
- $500.000 Healty Section
- $1.2M Export Russia China
- $800.000 Upgrade equipment
Options Breakdown
Online Marketing can bring new visibility to our products and can drive new products trendsHeatlhy section introducing Bio products may attract new customers and increase revenue. IUpgrading equipment in order to work with South America's providers and farmers in order to offer quality milk and introduce seasonal exotic fruit tastes.The idea is to work on these key points and access the Russian and Chinese markets with new products and suppliers.
Read more
Dino Conti Ice Cream
Francesco de ponti
Created on May 10, 2022
Business Plan presentation
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Transcript
Santa Barbara, California
Business Overview
Product: Ice CreamDistribution Area: California Outlets: Mainly Supermarkets and Company-owned stores
Turnover
Success Factors
Its most famous product is its classic chocolate ice cream, sold under the SupaKool label.
Suggested solutions
Reasons for falling profits
Online Marketing: Social ( Tiktok, Instagram) New healthy Section: Bio , Gluten Free products, Lactose, sugar free Introducing seasonal handcrafted ice cream , new flavours from South America Exotic Fruits
• Prices • Equipment • Outlets • Products • Environment
Winter section with chocolate bars and drinks
Once these are developed and the market trend will allow it, we will export in Russia and China
Investment Plan
Options Breakdown
Online Marketing can bring new visibility to our products and can drive new products trendsHeatlhy section introducing Bio products may attract new customers and increase revenue. IUpgrading equipment in order to work with South America's providers and farmers in order to offer quality milk and introduce seasonal exotic fruit tastes.The idea is to work on these key points and access the Russian and Chinese markets with new products and suppliers.
Read more