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Dino Conti Ice Cream

Francesco de ponti

Created on May 10, 2022

Business Plan presentation

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Transcript

Santa Barbara, California

Business Overview

Product: Ice CreamDistribution Area: California Outlets: Mainly Supermarkets and Company-owned stores

Turnover

Success Factors

Its most famous product is its classic chocolate ice cream, sold under the SupaKool label.

Suggested solutions

Reasons for falling profits

Online Marketing: Social ( Tiktok, Instagram) New healthy Section: Bio , Gluten Free products, Lactose, sugar free Introducing seasonal handcrafted ice cream , new flavours from South America Exotic Fruits

• Prices • Equipment • Outlets • Products • Environment

Winter section with chocolate bars and drinks

Once these are developed and the market trend will allow it, we will export in Russia and China

Investment Plan

  1. $500.000 Online Marketing
  2. $500.000 Healty Section
  3. $1.2M Export Russia China
  4. $800.000 Upgrade equipment

Options Breakdown

Online Marketing can bring new visibility to our products and can drive new products trendsHeatlhy section introducing Bio products may attract new customers and increase revenue. IUpgrading equipment in order to work with South America's providers and farmers in order to offer quality milk and introduce seasonal exotic fruit tastes.The idea is to work on these key points and access the Russian and Chinese markets with new products and suppliers.

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