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DATAVIZ_INFOGRAPHIC_CARLOS_LEAL

Carlos Mario Leal Garza

Created on April 29, 2022

Data Visualization Infographic

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Transcript

DATA VISUALIZATION BASICS

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TELL A STORY!

[1][2]

  • Humans are mainly visual learners and emotional beings.
  • Data viz is about transmiting both emotions and information by creating a visual story of the data.
  • The best design is the one you don't see: "less is more".
  • Data viz should shorten the path between the message and the audience.

MAIN IDEAS

COUNTING & NUMEROSITY

PATTERNS & ORGANIZATION

COLOR USE

KEY COGNITIVE ELEMENTS

Is the decoding of visual information by our brains. Is how we group and discriminate information [1].

Is the immediate and almost instintive count of objects or clusters [1],

Color is subjective, it can be interpreted differently according to the audience. Use basic color wheel for reference [1].

Recommendation: check Gestalt laws of design [1].

Recommendation: do not exceed 10 objects [1].

Recommendation: use 2 or 3 different colors [1].

  • Always apply hierarchy.
  • Typography <> Typeface <> Font
  • Use serif for traditional, sans serif for modern. [1]
  • Limit types to 1 or 2.
  • Not an exact science also.
  • Use serif for big text, sans serif for small labels. [1]

TYPOGRAPHY

  • Is one type of pattern (2D or 3D)
  • Use color contrast among shapes.
  • Should be driven by the goals of the visual. [1]

BUILDING BLOCKS

SHAPES

  • Most basic element.
  • Tools to reinforce patterns.
  • Help identify creation of objects, borders and shapes. [1]
  • Best way to represent texture [1].

LINES

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References:

[1]. Ryan, L. (2016). The Visual Imperative: Creating a Visual Culture of Data Discovery.[2]. FusionCharts. (s.f.). Principles of Data Visualization - What We See in a Visual. From: http://is2000.weebly.com/uploads/8/6/5/9/8659576/principles-of-data-visualization.pdf