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Mobiles, motivation et freins à l'achat

clermontameliepro

Created on April 27, 2022

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Transcript

Mobiles ,motivations et freins d'achat du client

Les mobiles d AChat

Confort

Sécurité

Orgueil

Nouveauté

Ecologie

Sympathie

Argent

Les moTIVATIONS D'ACHAT

Hédonistes

Oblatives

Auto-expression

Les FREINS à L'achat

Inhibition

Peur

Création Amélie Clermont