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PRESENTACIÓN GENIAFLIX
Sergi Salguero
Created on April 26, 2022
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Transcript
TheOneFashion
Marketing Strategy
S.Salguero
1. Analytic Marketing
- Audience
- Competitors Analysis
- SWOT
2. Strategic Marketing
- KPI's
- SMART Marketing Goals
3. Operational Marketing
- Inbound Marketing
. SEO
. SEM
- Outbound Marketing
- Offline Marketing
- Email Marketing
4. Economic Plan
- Start-up Plan
- Contingency Plan
1. Analytic Marketing
- Audience (target & buyer persona)
opp.
ARTISTS
NEGATIVE
BRAND
Competi
- Competitors analysis
. Production
agencies
competitors
facts
- SWOT
TABLE
2. Strategic Marketing
- Let's name some initial KPI's and SMART goal
GOALS
KPI'S
3. Operational Marketing
- I want to focus the strategy on creating content, having a good digital presence and executing the Inbound Marketing methodology.
outbound
offline
Inbound
RETURN
- SEO
- OnPage
+info
- OffPage
+Blog
+YouTube
+Facebook & Instagram
+LinkBuilding
- SEM
+info
4. Economic Plan
- Start-up Plan
To carry out this initial marketing strategy with satisfaction we would need an intern or junior (part-time) with the following skills:
See
For an optimal elaboration of the audiovisual content it would be convenient (if possible) to invest in the following material:
See
- Contingency Plan
- Videos created with personal mobiles (if we really want a good quality of both audio and video, this option is not advisable). - Investing only in the microphone and gimbal - We will create the posts ourselves in illustrator - Video editing with online tools - Blog post creation with Fiverr
THANKS
TheOneFashion
RETURN
A compelling YouTube strategy with interesting and engaging content, not informative videos.
day-to-day
making-of
video-clip
campaign
teaser
RETURN
1. TheOneFashion Feed
2. Our WhitLabel Feed
- Overview of TheOne Fashion.
- Duplicate post from Instagram.
- Only TheOne Fashion
RETURN
ARTISTS PERSONAS
EMMA
KARL
PHILIP
- Lives in frankfurt
- Is a musician
- Has a large influence and followers
- Wants to create a fashion brand
- Has a general idea but needs to be able to translate it into reality
- He has no time and is looking for a complete solution (creation - production - delivery)
- He is always connected to social networks (facebook&instagram)
- Likes to make his own decisions but always looks for advice
- Hes dream is to scale his brand
- Lives in london
- She is an stylist and has a large network of followers
- Already has a fashion brand
- Produces small quantities but wants to expand
- Has neither time or knowledge of production stages
- She is not a designer, she only made printings but now she wants a complete collection (last trends)
- She is quite egocentric and hard to surprise
- Has a personal blog
- She is always looking for trends on social networks, especially on Instagram and Pinterest
- She is entrepeneur and likes to make her own decisions
- Lives in berlin
- Is still in college and studying graphic design
- Wants to set up her own brand with her graphic designs
- Doesn't know about fashion
- Doesn't have much influence, moreover, he finds it difficult to relate to others
- He is the son of a very influential person with high purchasing power
- He has a private instagram account
- He relates mostly at his father's events
- His decisions are subject to his father's acceptance.