Marketing Frameworks: Ansoff and Boston matrixes
Marketing for the Hospitality Industy
a guide to understanding the position of a hotel within the market and provides tools to improve and maximize resources
Used to evaluate :
internal opportunities (strengths and weaknesses) of the business
external opportunities and threats to the business.
a strategic planning tool that allows hoteliers to identify and understand internal and external factors that may impact their business and support decision-making
Ansoff Matrix
- Identify opportunities to grow revenue for a business through developing new products and services or "tapping into" new markets-Evaluate opportunities for companies to increase sales through showing alternative combinations for new markets (i.e. customer segments and geographical locations) against products and services offering four strategies
Ansoff Matrix
Market Penetration: How to sell more of your existing products or services to your existing customer base? Market Development: How to enter new markets? Product Development: How to develop existing products or services? Diversification: How to move into new markets with new products or services, increase your sales with your existing customer base as well as acquisition?
Ansoff Matrix
Boston Company Growth Share Matrix
Boston Company Growth Share Matrix
Boston Company Growth Share Matrix
Boston Company Growth Share Matrix for McDonalds products
Boston Company Growth Share Matrix for Nike products
Marketing Frameworks
Sommet Education
Created on April 25, 2022
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Transcript
Marketing Frameworks: Ansoff and Boston matrixes
Marketing for the Hospitality Industy
a guide to understanding the position of a hotel within the market and provides tools to improve and maximize resources
Used to evaluate : internal opportunities (strengths and weaknesses) of the business external opportunities and threats to the business. a strategic planning tool that allows hoteliers to identify and understand internal and external factors that may impact their business and support decision-making
Ansoff Matrix
- Identify opportunities to grow revenue for a business through developing new products and services or "tapping into" new markets-Evaluate opportunities for companies to increase sales through showing alternative combinations for new markets (i.e. customer segments and geographical locations) against products and services offering four strategies
Ansoff Matrix
Market Penetration: How to sell more of your existing products or services to your existing customer base? Market Development: How to enter new markets? Product Development: How to develop existing products or services? Diversification: How to move into new markets with new products or services, increase your sales with your existing customer base as well as acquisition?
Ansoff Matrix
Boston Company Growth Share Matrix
Boston Company Growth Share Matrix
Boston Company Growth Share Matrix
Boston Company Growth Share Matrix for McDonalds products
Boston Company Growth Share Matrix for Nike products