Lycée les Rosiers
Léonore.Chatel
Sommaire
Partie 1 : La contribution d'actions de fidélisation et de développement de la relation client
Partie 2 : Bilan de l'action de fédilisation et de développement de la relation client
2.1 Enrichissement et actualisation du sic
1.1 Rappel de l'action choisie dans la feuille de route
2.2 Action 1 Pertinence et analyse des résultats
1.2 Contexte professionnel
1.3 Contribution à l'action
2.3 Proposition d'amélioration / de remédiation
Rappel de l'action choisie dans la feuille de route
- Titre de l'action : Défilé de mode
- Objectif : Défilé de mode sur le thème de la saint-valentin
- Cible : Femmes entre 20 et 60 ans
- 971 , Augustin Fernel 14100
- Date de création : 1978
- Effectif : 11 salariés
- Vente de vêtements
- Produits de prêt-à-porter : femmes, hommes, enfants, bébés et seconde mains
- Carte de fidélité, retouches, carte cadeau
Contexte professionnel
Contexte professionnel
- Concurrents directs : Gémo, Districenter
- Concurrents indirects :Promod,Okaidi,Jules
Contribution à l'action
- Budget : 0€
- Moyens humains : Toute l'équipe de Kiabi Lisieux
- Moyens matériels : Tapis rouge, ballons, vêtements pour le défilé, penderie en bois, caméra, flyer et comunication sur les réseaux
- Vente au rebond : Pas de vente au rebond mais des ventes complémentaires
Contribution à l'action
Enrichissement et actualisation du sic
Pertinence et analyse des résultats
- Tee-shirt message brodé blanc
- Commandé 20 vendus 15
- Total de CA 120€
- Taux de réalisation : 75%
- Tee-shirt Coeur blanc
- Commandé 13 vendus 11
- Total de CA 66€
- Taux de réalisation : 84,62%
Pertinence et analyse des résultats
- Objectif : Faire 100€ de plus entre 17H et 18H
- Objectif : Faire 20 personnes de plus entre 17H et 18H
- CA Magasins du 09/02/2024
- Entre 17H et 18H
- Total de CA 1142€
- Nombre de visiteurs du 09/02/2024
- Entre 17H et 18H
- Total 87
- CA Magasins du 10/02/2023
- Entre 17H et 18H
- Total de CA 1109€
- Nombre de visiteurs du 09/02/2024
- Entre 17H et 18H
- Total 57
- Taux d'évolution : 52,63%
- Taux d'évolution : 2,98 %
Pertinence et analyse des résultats
Pertinence et analyse des résultats
Pertinence et analyse des résultats
- Imprimer : 300
- Distribuer : 200
- Objectif : 20
- Réalisation : 1
- taux de réalisation : 5%
Proposition d'amélioration
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Châtel Léonore
Created on April 20, 2022
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Transcript
Lycée les Rosiers
Léonore.Chatel
Sommaire
Partie 1 : La contribution d'actions de fidélisation et de développement de la relation client
Partie 2 : Bilan de l'action de fédilisation et de développement de la relation client
2.1 Enrichissement et actualisation du sic
1.1 Rappel de l'action choisie dans la feuille de route
2.2 Action 1 Pertinence et analyse des résultats
1.2 Contexte professionnel
1.3 Contribution à l'action
2.3 Proposition d'amélioration / de remédiation
Rappel de l'action choisie dans la feuille de route
Contexte professionnel
Contexte professionnel
Contribution à l'action
Contribution à l'action
Enrichissement et actualisation du sic
Pertinence et analyse des résultats
Pertinence et analyse des résultats
Pertinence et analyse des résultats
Pertinence et analyse des résultats
Pertinence et analyse des résultats
Proposition d'amélioration
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