First evidence cHECKLIST
Context
Env. cAMPAING
dISCOURSIVE ANALYSIS
Look for an environmental campaign that invites people to buy or...
Analyze if there is any type of greenwashing, fallacies, intentions and ideology
Investigate the objectives, proposed action, who is involved and who is it addressed to
+ info
+ info
+ info
EVALUATE
Slacktivism
mEDIATIC DISCOURSES
Is the proposed action significant or false or irrelevant?
Investigate, has any other company proposed a similar campaign?
Investigate if the campaign was published on networks. Is people's reaction slacktivism?
+ info
+ info
+ info
first EVIDENCe cHECKLIST
ConclusiOn
EFFECTIVE ACTION
Ethos
What should the campaig change in order to be effective?
Thinking ethically, how should the crisis be handled and who should be involved?
Why are greenwashing campaigns good to manipulate and what consequences do they generate?
+ info
+ info
+ info
Logos & pathos
10
How could you use logos and pathos to invite society into your proposal without manipulating?
+ info
First Evidence - Checklist
Luis Gerardo Rojas S
Created on April 19, 2022
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Transcript
First evidence cHECKLIST
Context
Env. cAMPAING
dISCOURSIVE ANALYSIS
Look for an environmental campaign that invites people to buy or...
Analyze if there is any type of greenwashing, fallacies, intentions and ideology
Investigate the objectives, proposed action, who is involved and who is it addressed to
+ info
+ info
+ info
EVALUATE
Slacktivism
mEDIATIC DISCOURSES
Is the proposed action significant or false or irrelevant?
Investigate, has any other company proposed a similar campaign?
Investigate if the campaign was published on networks. Is people's reaction slacktivism?
+ info
+ info
+ info
first EVIDENCe cHECKLIST
ConclusiOn
EFFECTIVE ACTION
Ethos
What should the campaig change in order to be effective?
Thinking ethically, how should the crisis be handled and who should be involved?
Why are greenwashing campaigns good to manipulate and what consequences do they generate?
+ info
+ info
+ info
Logos & pathos
10
How could you use logos and pathos to invite society into your proposal without manipulating?
+ info