4 Step Content Marketing Framework
For Organic
Traffic Growth (GRAP)
How to Scale Up Your Content
Marketing Efforts Using GRAP
start
Index
GRAP Framework Basics
Step 2: Research Define Your Top Keywords
Step 1: GoalsSet Growth Goals
Keyword Research
Goal Strategy
Step 4: Promotion Content for Sustainable Growth
Step 3: Authority
Produce Authority Content to
Rank
Content Cluster
Social Media Marketing
The End
GRAP FrameWork Basics
GRAP BASICS
If you want your content marketing to be more effective, then you should consider using our GRAP framework. Our framework is based on the latest research and is designed to help you get better results.
GOALS: How to establish specific goals for various types of content.
RESEARCH: How to research which keywords you want to rank for.
AUTHORITY: How to write content to establish your authority to Google.
GRAPH FRAMEWORK
Covering the four most important aspects of building your content marketing strategy. Goals Authority Research Promotion
PROMOTION: How to promote content for sustainable growth
GOALS
STEP 1:
Are you looking to increase your company's growth through content marketing? It's important to set goals, or you won't achieve anything. However, it's common for marketers (and really everyone) to start creating before setting any goals. Without goals, how will you know if your strategy is successful? Setting goals can provide you the direction and focus you need to achieve a successful outcome. If you don't set goals, you will have nothing to measure and you might find yourself waving your arms around aimlessly.
That’s why the first step in the GRAP framework is to set realistic content goals before you start creating anything.
Goal Strategy
To win at Google or SEO, you have to focus on a number of different goals. As you can see in the graphic below, there are a few endpoints or goals.
Know what you’re really trying to achieve with your content strategy.
Higher Domain Authority
Higher Conversions
Higher Domain Authority
Our aim is to deliver the best possible experience for our customers. However, to do that, we need to be able to strategize intelligently and take risks with the content we produce.
The first thing to note when talking about organic growth is that there are many layers. Each of these layers needs to be taken into account for your content and keyword strategy.
STEP 2: RESEARCH
The next part of the GRAP framework involves research. It's essential to conduct research beforehand to see if people are looking for the type of content you're going to write about It would make more sense to conduct some keyword research first to see if your target audience is interested in your potential topic. Before we delve into how to plan for content and keywords, let's establish the types of pages you're probably hoping to drive organic traffic to.
This is why it is important to write compelling, unique content that readers are most likely to search for.
The two most common types of pages you can create on social media are 'Boring Pages' and 'Interesting Pages'.
Creating your Keyword Organization System
Google Search Console
Focus on building a keyword organization system for the not so boring pages, i.e. blog posts. There are a few reasons for creating a system like this but the main ones include:
Google Keyword Planner
MOZ
Marketing
Ahrefs
Data Marketing
Understanding the depth, focus, and theme of the topics you are writing about. Identifying what answers or content people are actually searching for.
Digital Marketing
Social Marketing
STEP 3: aUTHORITY
Write Authority Content to Rank & Increase Traffic
Many people are not aware of the ongoing requirements of content authority. They mistakenly believe that once they've achieved optimal content authority, they can stop worrying about the subject.
If you are continuously writing about and linking to content about link building then eventually you will see a natural increase in associated results.
However, if you suddenly start writing about health and wellness topics, Google won't consider anything else you write to be an authority on the subject. Conversely, if you have an established content authority on a related topic, you can probably get away with a brief article about that topic.
Many people are not aware of the ongoing requirements of content authority. They mistakenly believe that once they've achieved optimal content authority, they can stop worrying about the subject.
Content cluster
As you can see, all these keywords have both high competition and high search volume. But we were able to rank for them by following the GRAP framework. According to HubSpot:
Here is an amazingly simple visual about what that content cluster might look like based on "leadership" with "management" as the main subtopic.
"Content clusters are groups of related web pages that all link to one core pillar page. Organizing your site content into clusters helps search engines distinguish your area
of expertise and better understanding the relationship between these pages."
Leadership
Business Management
Management Skills
Management
Content
People Management
Links between the posts
A central pillar posts
Good Management Skills
Team Management Skills
Subtopicposts
The more content you produce, the more complex and intricate those clusters can become. This is due to two things: first, each new article you create will increase your authority on the related topic. The second is that each article you create will link to at least one other topic on your site, which links back and unites them.
The pillar post is the core page that covers the main topic or keyword that you want to rank for. If we use the example from the past section, that pillar post could be about "leadership".
Then the subtopic posts would be written to target related or long tail keywords. Those long tail keywords could be simply "management" or "good management skills."
STEP 4: Promotion
Cold Outreach Best Practices
Structure your follow-ups with enough time apart, it might take a few days to reach them. Always think about the relationship first and view link building as a long term strategy, not a quick win. Short doesn't always work. Play around and test different types of emails to see the best results. Give them a reason to care about what you’re doing. The more they care, the better your chances are of getting that link.
Take the time to cull your list and remove any random sites or writers. Make sure any content you are referrencing in your pitch is actually relevant to the backlink you want. Inject your personality in your email, you should be yourself. If you're not getting postive replies, offer something of value in exchange. Proofread everything, bad grammar is never a good start.
Social media marketing
What about me? I am also social media
If you want to get your content in front of the right eyes, you must promote your content hard. Leverage social media and your network. Promote your content on relevant sites, forums, and groups.
Thanks
CONTACT US
The GRAP Content Marketing Framework
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Transcript
4 Step Content Marketing Framework For Organic Traffic Growth (GRAP)
How to Scale Up Your Content Marketing Efforts Using GRAP
start
Index
GRAP Framework Basics
Step 2: Research Define Your Top Keywords
Step 1: GoalsSet Growth Goals
Keyword Research
Goal Strategy
Step 4: Promotion Content for Sustainable Growth
Step 3: Authority Produce Authority Content to Rank
Content Cluster
Social Media Marketing
The End
GRAP FrameWork Basics
GRAP BASICS
If you want your content marketing to be more effective, then you should consider using our GRAP framework. Our framework is based on the latest research and is designed to help you get better results.
GOALS: How to establish specific goals for various types of content.
RESEARCH: How to research which keywords you want to rank for.
AUTHORITY: How to write content to establish your authority to Google.
GRAPH FRAMEWORK
Covering the four most important aspects of building your content marketing strategy. Goals Authority Research Promotion
PROMOTION: How to promote content for sustainable growth
GOALS
STEP 1:
Are you looking to increase your company's growth through content marketing? It's important to set goals, or you won't achieve anything. However, it's common for marketers (and really everyone) to start creating before setting any goals. Without goals, how will you know if your strategy is successful? Setting goals can provide you the direction and focus you need to achieve a successful outcome. If you don't set goals, you will have nothing to measure and you might find yourself waving your arms around aimlessly.
That’s why the first step in the GRAP framework is to set realistic content goals before you start creating anything.
Goal Strategy
To win at Google or SEO, you have to focus on a number of different goals. As you can see in the graphic below, there are a few endpoints or goals.
Know what you’re really trying to achieve with your content strategy.
Higher Domain Authority
Higher Conversions
Higher Domain Authority
Our aim is to deliver the best possible experience for our customers. However, to do that, we need to be able to strategize intelligently and take risks with the content we produce.
The first thing to note when talking about organic growth is that there are many layers. Each of these layers needs to be taken into account for your content and keyword strategy.
STEP 2: RESEARCH
The next part of the GRAP framework involves research. It's essential to conduct research beforehand to see if people are looking for the type of content you're going to write about It would make more sense to conduct some keyword research first to see if your target audience is interested in your potential topic. Before we delve into how to plan for content and keywords, let's establish the types of pages you're probably hoping to drive organic traffic to.
This is why it is important to write compelling, unique content that readers are most likely to search for.
The two most common types of pages you can create on social media are 'Boring Pages' and 'Interesting Pages'.
Creating your Keyword Organization System
Google Search Console
Focus on building a keyword organization system for the not so boring pages, i.e. blog posts. There are a few reasons for creating a system like this but the main ones include:
Google Keyword Planner
MOZ
Marketing
Ahrefs
Data Marketing
Understanding the depth, focus, and theme of the topics you are writing about. Identifying what answers or content people are actually searching for.
Digital Marketing
Social Marketing
STEP 3: aUTHORITY
Write Authority Content to Rank & Increase Traffic
Many people are not aware of the ongoing requirements of content authority. They mistakenly believe that once they've achieved optimal content authority, they can stop worrying about the subject.
If you are continuously writing about and linking to content about link building then eventually you will see a natural increase in associated results.
However, if you suddenly start writing about health and wellness topics, Google won't consider anything else you write to be an authority on the subject. Conversely, if you have an established content authority on a related topic, you can probably get away with a brief article about that topic.
Many people are not aware of the ongoing requirements of content authority. They mistakenly believe that once they've achieved optimal content authority, they can stop worrying about the subject.
Content cluster
As you can see, all these keywords have both high competition and high search volume. But we were able to rank for them by following the GRAP framework. According to HubSpot:
Here is an amazingly simple visual about what that content cluster might look like based on "leadership" with "management" as the main subtopic.
"Content clusters are groups of related web pages that all link to one core pillar page. Organizing your site content into clusters helps search engines distinguish your area of expertise and better understanding the relationship between these pages."
Leadership
Business Management
Management Skills
Management
Content
People Management
Links between the posts
A central pillar posts
Good Management Skills
Team Management Skills
Subtopicposts
The more content you produce, the more complex and intricate those clusters can become. This is due to two things: first, each new article you create will increase your authority on the related topic. The second is that each article you create will link to at least one other topic on your site, which links back and unites them.
The pillar post is the core page that covers the main topic or keyword that you want to rank for. If we use the example from the past section, that pillar post could be about "leadership". Then the subtopic posts would be written to target related or long tail keywords. Those long tail keywords could be simply "management" or "good management skills."
STEP 4: Promotion
Cold Outreach Best Practices
Structure your follow-ups with enough time apart, it might take a few days to reach them. Always think about the relationship first and view link building as a long term strategy, not a quick win. Short doesn't always work. Play around and test different types of emails to see the best results. Give them a reason to care about what you’re doing. The more they care, the better your chances are of getting that link.
Take the time to cull your list and remove any random sites or writers. Make sure any content you are referrencing in your pitch is actually relevant to the backlink you want. Inject your personality in your email, you should be yourself. If you're not getting postive replies, offer something of value in exchange. Proofread everything, bad grammar is never a good start.
Social media marketing
What about me? I am also social media
If you want to get your content in front of the right eyes, you must promote your content hard. Leverage social media and your network. Promote your content on relevant sites, forums, and groups.
Thanks
CONTACT US