Logo éloquence challenge

Challenge de l'éloquence

Camille, Chelsea, Amel

Summary

1. Introduction by Camille

2.Design Brief by CamilleObjectives (conative, affective & cognitive) Targets Values & beliefs, Benchmark, Brand Identity

3. Logo Concept by ChelseaExaplanation of logo Choice of colors, shapes, typography Link between these elements and the event / its values / objectives

4. Design Guidelines by AmelUsing advice, Prohibitions, Situational projections

5. Conclusion by Chelsea

Reminder : what is "le challenge de l'éloquence"

• Competition betweet student : find the most eloquent
• Each candidate gives an oral presentation about a subject
• include : emotions, personal experiences, or historical fact

Our target

• main target : the other student
• core target : the profesors
• secondary target : family of the finalist and students from other school
• our target will evolue with time, we want this event to become bigger

Our values and belief

-Strenght and confidence : be loud and stand for our beliefs -Discipline : make it as profesional as possible -Creativity : promote imagination

Objectives

-Cognitive : we want people to know us (1st step) -poster --Affective : we want people to love us -video -Conative : we want people to act (last step) -"carrot technique"

Benchmark

Our presence on internet

Website

Facebook

Youtube

instagram

Elements and it explanations

• Man speaking
• Title: Contrail on
• Orange
• Red
• Black
• Voice flow

Design Guidelines

Situational projections

Using advice

Prohibitions

Conclusion

To conclude, we hope that our logo et way of thinking conviced you. We hope that you will be present for the final of the challenge !

LOREM

Thanks!