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DOMINANT OPTO TECHNOLOGY & The Wolves
VfL Wolfsburg
Created on March 28, 2022
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DOMINANT OPTO TECHNOLOGY& VfL Wolfsburg
Chairman of the Supervisory Board and member of the Supervisory Boards Executive Committee, VfL Wolfsburg-Fußball GmbH Chief Financial Officer of Volkswagen AG
Frank Witter
Frank Witter
„We would be delighted to welcome you to our family as Club of Champions partner at VfL Wolfsburg.“
Partnership Package
WOLFBURG UNITED
Contact
Advertising Opportunities
CSR
VFL WOLFSBURG
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VFL WOMEN
VFL WOLFSBURG
VOLKSWAGEN AG
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THE BACKGROUND
Return
- Founded in 1945 and since 1997 an inherent part of the German Bundesliga
- Playing in the Volkswagen Arena with a capacity of 30.000 spectators
- Football in a holistic and successful way – women's and youth teams are as well among the best teams in Germany
VFL WOLFSBURG
Return
VFL WOMEN
German soccer stars such as Alexandra Popp - captain of the German national team - characterize the face of the club as well as international stars
Return
Volkswagen
- The VfL Wolfsburg-Fußball GmbH is a 100% subsidiary of Volkswagen
- VfL Wolfsburg and Volkswagen form a strong long- term partnership with ambitious economic and sportive goals
- Largest automobile manufacturer worldwide and parent company of Audi, Seat, Škoda, Bentley, Bugatti, Ducati, Lamborghini and Porsche
- More than 650.000 employees in more than 163 plants and locations worldwide
WOLFBURG UNITED
Contact
CSR
Partnership Package
Advertising Opportunities
VFL WOLFSBURG
NATIONAL & GLOBAL CSR-INITIATIVES
the bigger picture
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Role model for social commitment – share of the revenue generated by sponsorships is reinvested into global CSR projects and initiatives jointly with terre des hommes
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„Our plan is to live out climate protection authentically at the club and to set league-wide standards. Only by working together can we achieve the transition to a CO2-neutral football business.”-Michael Meeske
Wolfsburg, signatory of the UN Sports for Climate Action, are the first professional football club in the world to support the "Race To Zero" movement by setting clear ambitious and measurable climate targets The goal: Climate neutrality and net zero emissions by 2025
RACE TO ZERO
WOLFBURG UNITED
Contact
CSR
Partnership Package
Advertising Opportunities
VFL WOLFSBURG
- Trips abroad of VfL teams / youth development in the target markets
- Expansion of the B2B portfolio
- International communication / international representative international office
- Cooperation with strategic partners
- Building the sales and distribution structure
- Increase brand awareness and the brand's emotional value in the target markets
- Optimized B2B marketing (sponsorships) through Wolfsburg United and CofC
- Monetization of the VfL fans worldwide in terms of B2C
VfL Wolfsburg has enthusiastic fans worldwide and has established itself as a successful, likable and socially committed football club. The Partnership with Volkswagen AG is an important foundation for this.
GOALS
PROJECTS
VISION
INTERNATIONALIZATION
national partners
International partners
INTERNATIONALIZATION
- VfL Wolfsburg International Competition matches
- VfL Wolfsburg Bundesliga home matches
- Invitation to CSR events or other B2B events
- Several exhibition matches in the summer and winter
As unique B2B platform, "Wolfsburg United" enables networking and the exchange between partners by organizing international events:
NETWORKING
Advertising Opportunities
WOLFBURG UNITED
Contact
CSR
Partnership Package
VFL WOLFSBURG
company box
International press- and interviewboards
centre circle
social media
Media coverage
Perimeter advertisement
WOLFBURG UNITED
Contact
CSR
Partnership Package
Advertising Opportunities
VFL WOLFSBURG
- Naming rights „Official Partner” VfL Wolfsburg | „Exclusive partner“ Wolfsburg United
- One visit of the VfL Wolfsburg football school (in Germany and Malaysia) for one week (two coaches / max. 40 kids per day) for CSR events
- Hospitality: 4 seasonal VIP seats in the Volkswagen Arena
- Social media: monthly activations (VfL Chinese Social Media platforms) & one tailor made social media campaign (VfL national or Chinese social media platforms) per season
- International LED (4min // 100m)
- Photo & video shooting with players of VfL Wolfsburg
- Activation for international friendly matches upon availability (Malaysia 2022 ), including match tickets + LED time + PR activation with players + social media campaign + invitation to dinner with the team
- 5 signed jerseys+ 5 signed balls
EURO 350,000
EXCLUSIVE PARTNERSHIP
- Logo and image rights (including official player images)
- Composite logo for internal & external communication
- Logo placement on national and international press board
- Joint press release & digital press conference
- Invitation to Wolfsburg United networking events
- Logo presence, reports, content on VfL international homepage
EXCLUSIVE PARTNER
OUR PROPOSAL FOR A LONGTERM AND TRUSTFUL PARTNERSHIP
PARTNERSHIP PACKAGES
WOLFBURG UNITED
Contact
CSR
Partnership Package
Advertising Opportunities
VFL WOLFSBURG