THE GROWING IMPORTANCE OF FASHION TOURISM
christoph.simmerlein
Created on March 25, 2022
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Transcript
Fashion Week
The growing improtance of fashion tourism :
Guess the brand
10
Display content and style
09
The influence of the fashion industrie
06
Is shopping a real tourism motivator?
05
How does it work?
04
The constituents of fashion tourism
03
History of fashion week
08
The top destinations
07
The rise of fashion tourism
02
What is fashion tourism?
01
index
A niche segment of the market that mixes creative, cultural and shopping tourism all together. It can be defined as the interaction between trade associations, tourism suppliers and host communities.
What is Fashion Tourism?
International cities are increasingly using the cultural industries for the development of tourism and other industries to boost their economic fortune and to position themselves in the global market. There is often no need for cities to specialize in any new activity but rather to diversify their economy and it is in this context that fashion tourism has been adopted and promoted in cities such as Antwerp, London and Tokyo.
THe Rise of Fashion tourism
Harsh S., May 2018
The modern tourist is no longer only attracted by the sands and seas of the typical tourism packages.
Fashion Tourism
The Constituents of
Iconic Brands
Big Events
Constant Marketing
How does it work?
How much influence does the fashion industry have on tourism?
Is shopping a real tourism motivator?
Influence and Motivation
Every passing year it seems like shopping cities are making it to the top preferred holiday destinations.
It's less about “the chic” of buying from the point of origin and more about the economic interest of each individual
The Top Destinations
Milan, Italy
Paris, France
New York City, USA
One of history's first signs of a fashion week, or seasonal collection, can be traced back to fashion designer Charles Frederick Worth. The concept of fashion week began in Paris, when marketers used to hire women to wear couture items in public places, from racetracks to beauty salons.
History of fashion week
Display content and style
There are primarily two kinds of shows, those of womenswear and menswear. There are also shows particular to each location. For example, most haute couture shows are held in Paris, while most business and sales oriented shows and some haute couture shows take place in New York
Yves Saint laurent
Gucci
Chanel
Louis vuitton
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