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14 Online Tax Preparation Service

Katz Media

Created on March 21, 2022

Katz Digital drives revenue for a Tax Preparation provider

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Transcript

Katz Digital drives revenue for a Tax Preparation provider

$1.5 Million

+85%

Conversion rate greater than the norm

Revenue

Client Objective: Drive traffic to this tax preparation service’s site during the competitive tax season and upsell visitors into their multiple tiered paid service.

How Katz Digital met that objective

We utilized our immense scale and targeting capabilities to deliver leads to their site. Katz turned to our attribution partner, Artsai, to measure campaign conversions and other KPIs.

The Result: Drove increases in conversions throughout the campaign producing a rate 85% higher than B2C norms and generating an estimated revenue of $1.5 million with an ROI of 7 to 1.

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