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Microsoft

Kevyn lozouet

Created on March 21, 2022

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Transcript

Company : Microsoft

Humans ressources :

History :

128,076 salaries

What is it ? : multinational computer technology corporation. Creation : April 4, 1975, by Bill Gates and Paul Allen Social seat : New Mexico.

Financials ressources :

+ 86 Billion of $

Nature of activity : Product and sold of informatic material.

Sector of activity : Secondary (production)

Size : Big Business (+ 5000 salaries)

Geographical scope of action : INTERNATIONAL

What are the key factors for the success of this company ? - Exploitation system Windows What is its market share ? - 8 % of the market share in the final version, - 0.3 % side tests Windows Insiders. Who are its competitors ? Why does it want to expand internationally ? - Fights against CO2 emissions. How will it implement its strategy ? - Specific needs of each industry / to create a universal technology. What are the challenges of its strategy ? - Taking the mobile turn, - Develop smartphones, tablets, - Impose itself in the living rooms, - The cloud. If it has failed, explain the reasons for this failure : - About the mobile turn.