Facebook and CA Scandal

Facebook–Cambridge Analytica data scandal​

Manto Komanda

History

Facebook–Cambridge Analytica data scandal​

2018 March

2014

2015

2018 April

Former employee reveals the whole scheme

Facebook learns about the situation

Congress

Creation of the "This Is Your Digital Life" app

"This Is Your Digital Life" App

• Created by Cabridge University professor Dr. Aleksandr Kogan

"This Is Your Digital Life" App

• Created by Cabridge University professor Dr. Aleksandr Kogan

• App collected user's data cheap and fast

"This Is Your Digital Life" App

• Created by Cabridge University professor Dr. Aleksandr Kogan

• App collected user's data cheap and fast

• Collected data of your friends as well

"This Is Your Digital Life" App

• Created by Cabridge University professor Dr. Aleksandr Kogan

• App collected user's data cheap and fast

• Collected data of your friends as well

• Data of up to 87 million users

"This Is Your Digital Life" App

• Created by Cabridge University professor Dr. Aleksandr Kogan

• App collected user's data cheap and fast

• Collected data of your friends as well

• Data of up to 87 million users

• He approached Cambridge Analityca soon after its creation

History

Facebook–Cambridge Analytica data scandal​

2014

2015

2018 March

2018 April

Former employee reveals the whole scheme

Facebook learns about the situation

Congress

Creation of "This Is Your Digital Life" app

The Guardian, 2015

History

Facebook–Cambridge Analytica data scandal​

2014

2015

2018 March

2018 April

Former employee reveals the whole scheme

Facebook learns about the situation

Congress

Creation of "This Is Your Digital Life" app

Former employee reveals the whole scheme

• Released a cache of documents to The Guardian

Former employee reveals the whole scheme

• Released a cache of documents to The Guardian

• Triggered multiple government investigationsre

Former employee reveals the whole scheme

• Released a cache of documents to The Guardian

• Raised wider concerns about privacy

• Triggered multiple government investigationsre

Former employee reveals the whole scheme

• Released a cache of documents to The Guardian

• Raised wider concerns about privacy

• Facebook responds

• Triggered multiple government investigationsre

History

Facebook–Cambridge Analytica data scandal​

2014

2015

2018 March

2018 April

Former employee reveals the whole scheme

Facebook learns about the situation

Congress

Creation of "This Is Your Digital Life" app

Testimony before the Congress

“Congressman, this a complex issue that I think deserves more than a one-word answer”

“Congresswoman, I’m not sure what that means.”

“If it’s the right regulation, then yes.”

Aftermath

• Facebook fined $5 billion by FTC

Aftermath

• Facebook fined $5 billion by FTC

• The Facebook stock price decreased and trust shattered

Aftermath

• Facebook fined $5 billion by FTC

• The Facebook stock price decreased and trust shattered

• CA goes bankrupt

Aftermath

• Facebook fined $5 billion by FTC

• The Facebook stock price decreased and trust shattered

• CA goes bankrupt

• GDPR implemented across Facebook

Aftermath

• Facebook fined $5 billion by FTC

• The Facebook stock price decreased and trust shattered

• CA goes bankrupt

• GDPR implemented across Facebook

• #DeleteFacebook is trending

Ethics side

Were the Methods Used Ethical?

Cambridge Analytica

"We exploited Facebook to harvest millions of people’s profiles and built models to exploit what we knew about them and target their inner demons. That was the basis the entire company was built on." - former employee Chistopher Wylie

• Data collection

Cambridge Analytica

"We exploited Facebook to harvest millions of people’s profiles and built models to exploit what we knew about them and target their inner demons. That was the basis the entire company was built on." - former employee Chistopher Wylie

• Data collection

• Not deleting data when informed to

Cambridge Analytica

"We exploited Facebook to harvest millions of people’s profiles and built models to exploit what we knew about them and target their inner demons. That was the basis the entire company was built on." - former employee Chistopher Wylie

• Data collection

• Not deleting data when informed to

• The bussiness of using data for politics

Facebook

• Giving developers too much data

Facebook

• Giving developers too much data

• Not informing users about how their data is being used

Facebook

• Giving developers too much data

• Not informing users about how their data is being used

• Not checking if CA actually deleted the said data

Facebook

• Blaming users for not understanding ToS, and Privacy Agreement

• Giving developers too much data

• Not informing users about how their data is being used

• Not checking if CA actually deleted the said data

Facebook

• Blaming users for not understanding ToS, and Privacy Agreement

• Giving developers too much data

• Not informing users about how their data is being used

• Long silence from CEO

• Not checking if CA actually deleted the said data

Facebook

• Blaming users for not understanding ToS, and Privacy Agreement

• Giving developers too much data

• Not informing users about how their data is being used

• Long silence from CEO

• Lying when FB first found out about this issue

• Not checking if CA actually deleted the said data

Facebook

• Blaming users for not understanding ToS, and Privacy Agreement

• Giving developers too much data

• Not informing users about how their data is being used

• Long silence from CEO

• Lying when FB first found out about this issue

• Not checking if CA actually deleted the said data

• Eventually owned up to their mistake

Users

• Importance of privacy

Users

• Importance of privacy

• (Not)Reading ToS and Privacy Agreements

Users

• Importance of privacy

• (Not)Reading ToS and Privacy Agreements

• Blaming the company

Conclusion

If companies choose to collect large quantities of consumer data, they should have a responsibility to protect it from external and internal threats

Sources

• https://en.wikipedia.org/wiki/Facebook%E2%80%93Cambridge_Analytica_data_scandal
• https://en.wikipedia.org/wiki/Christopher_Wylie
• https://repositorio.ucp.pt/bitstream/10400.14/29693/1/152118129_RaquelDuarte_DPFA.pdf
• https://s3-ap-southeast-2.amazonaws.com/dynamichrm/EQ.pdf
• https://www.newscientist.com/article/2166435-how-facebook-let-a-friend-pass-my-data-to-cambridge-analytica/

Thanks!