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BRAND IDENTITY PRISM
PC Social
Created on March 18, 2022
A brand's identity prism is one of its most important assets. It is the foundation of how people perceive the brand and must be managed with care. The brand's identity prism is made up of different facets including name, logo, design, marketing, tone of voice, and more.
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Transcript
To achieve this, it is essential to understand what makes each person tick.
Your self-image is what others see when they look at you.
ReflectionAs a brand manager, it's easy to become overwhelmed
A brand's culture is made up of all the things that happen around it.
A strong personality is key to building a successful business.
Brands are constantly evolving....
INTERNALIZATION
EXTERNALIZATION
Self-image
Culture
Personality
Reflection
Relationship
Physique
PICTURE OF RECEIVER
PICTURE OF SENDER
BRAND IDENTITY PRISM