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INTERNALIZATION
EXTERNALIZATION
PICTURE OF RECEIVER
PICTURE OF SENDER
BRAND IDENTITY PRISM
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A brand's identity prism is one of its most important assets. It is the foundation of how people perceive the brand and must be managed with care. The brand's identity prism is made up of different facets including name, logo, design, marketing, tone of voice, and more.

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Transcript

BRAND IDENTITY PRISM

PICTURE OF SENDER

PICTURE OF RECEIVER

Physique

Relationship

Reflection

Personality

Culture

Self-image

EXTERNALIZATION

INTERNALIZATION

Brands are constantly evolving....

Brands are constantly evolving, so it’s essential to keep track of what works and what doesn't. This will ensure that you don’t waste money on ineffective strategies. For example, if a particular strategy isn't working, you should stop using it immediately. If you're not sure whether a certain tactic is effective, ask yourself why it hasn't worked yet. Then look at the reasons behind this and try to find ways to improve them.

A strong personality is key to building a successful business.

A brand's culture is made up of all the things that happen around it.

ReflectionAs a brand manager, it's easy to become overwhelmed

Your self-image is what others see when they look at you.

Your self-image is what others see when they look at you. It includes your appearance, personality traits, behavior, and accomplishments. If you're not happy with your self-image, it will affect everything from your mood to your relationships.

To achieve this, it is essential to understand what makes each person tick.

Brands are constantly evolving, so it’s essential to keep track of what works and what doesn't. This will ensure that you don’t waste money on ineffective strategies. For example, if a particular strategy isn't working, you should stop using it immediately. If you're not sure whether a certain tactic is effective, ask yourself why it hasn't worked yet. Then look at the reasons behind this and try to find ways to improve them.

As a brand manager, it's easy to become overwhelmed by all the information available on branding. I've created this resource to help you understand what goes into creating a successful brand identity.

A strong personality is key to building a successful business. People want to work with someone who has a sharp vision and knows what they're doing. They also want to feel like they can trust you. If you don't know what you're doing, it will show. And if you're not trustworthy, no one will want to work with you.

Brands are constantly evolving, so it’s essential to keep track of what works and what doesn't. This will ensure that you don’t waste money on ineffective strategies. For example, if a particular strategy isn't working, you should stop using it immediately. If you're not sure whether a certain tactic is effective, ask yourself why it hasn't worked yet. Then look at the reasons behind this and try to find ways to improve them.

A strong personality is key to building a successful business. People want to work with someone who has a sharp vision and knows what they're doing. They also want to feel like they can trust you. If you don't know what you're doing, it will show. And if you're not trustworthy, no one will want to work with you.

A brand's culture is made up of all the things that happen around it. These include everything from the way employees dress to what kind of music they listen to at work. While some brands choose to embrace their culture by making it part of their everyday lives, others prefer to keep their culture secret. Either way, it's important to understand how your brand's culture will impact on your business.

Your self-image is what others see when they look at you. It includes your appearance, personality traits, behavior, and accomplishments. If you're not happy with your self-image, it will affect everything from your mood to your relationships.

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