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BRAND IDENTITY PRISM

PC Social

Created on March 18, 2022

A brand's identity prism is one of its most important assets. It is the foundation of how people perceive the brand and must be managed with care. The brand's identity prism is made up of different facets including name, logo, design, marketing, tone of voice, and more.

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Transcript

BRAND IDENTITY PRISM

PICTURE OF SENDER

Personality

Physique

A strong personality is key to building a successful business.

Brands are constantly evolving....

Culture

Relationship

EXTERNALIZATION

INTERNALIZATION

A brand's culture is made up of all the things that happen around it.

To achieve this, it is essential to understand what makes each person tick.

Reflection

Self-image

ReflectionAs a brand manager, it's easy to become overwhelmed

Your self-image is what others see when they look at you.

PICTURE OF RECEIVER