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Coca cola

shanysto

Created on March 10, 2022

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Transcript

CEO

DESCOUENS MathysSE TCHIAO Shany

Coca-Cola

  • 1886
  • Atlanta, Georgia, United States
  • 79 000 employees in 2020
  • 33 billion dollars
  • Sell soda and energy drink

Strategic decision:

1886: Coca- Cola 1982: Coca- Cola Light 2015: Coca-Life

-Launch and a successful trial in Argentina and Chile in July 2013 -Introduced in UK and Sweden in September 2014 -Introduced in Australia in 2015 and discontinued in2017 -Introduced in Belgium, Luxembourg and Swiss in 2015 and discontinuted in 2018 -In UK it was discontinued in 2017

Consequence of this decison:

We can say that this strategic decision is a fail because on lot of country, Coca- Cola Life has been removed for this low popularity with consumers.