RADIO AND TV COMMERCIALS

RADIO AND TV

COMMERCIALS

ROSANNA PELUSO, ENRIQUE FERNANDEZ, JAIME RODRIGUEZ, JOSE SÁNCHEZ & LUIS BORREGUERO

TV COMMERCIALS

Paid advertising on television to promote products or services. The platform utilizes the combination of sound and visual elements to fulfill its role (Jefkins, 2016).

RADIO COMMERCIALS

Paid advertising on air in the bid to promote products or services. The platform utilizes a concept similar to that of television but lacks visual impressions (Lecturer, 2012, p. 66).

IMPORTANCE

Advertisers aim to make a short-term impact on their target audience, and television makes it easy to achieve this goal as it has a fast and attractive audience penetration. - It offers alternative visuals, sound, movement, colour and special effects. It is a medium with a great visual impact. - Advertisers are able to reach almost every family through this medium, so it has a wide coverage and no other medium allows the advertiser to reach almost every family. -The prestige and glamour of TV can enhance the message. -TV advertising can be very effective in helping to create an image for a product or company.

importance

The benefits of radio advertising are many, including: -Its affordable cost -Reaching a wide audience -The message being listened to repeatedly, which ensures that the brand being advertised is remembered. -it allows the message to be changed quickly with a production in a matter of hours. The radio medium uses two basic elements; sound and imagination. Through a creative message we can imagine things, emotions and the environment, that is to say, tell a story arousing our curiosity in such a way that the screen is our imagination.

IMPORTANCE FOR US

In spite of their decline with the emergence of social media, we believe that they are still fundamental for all of us.

international relevance

Television has ceased to be the hegemonic medium for advertisers in the world ad has ceded the first position to digital support. 3 reasons that justify the decline of television: 1.The disapproval of the viewers towards products that are not credible. 2.The new languages ​​and production techniques of the series on digital platforms. 3.Not being the protagonist of your life and of your time.

international relevance

Despite the rise of digital media, radio advertising remains relevant internationally. 3 reasons justify it: 1.The number of active worldwide stations has remained stable and commercial stations on the air have increased in recent years. 2. The worldwide radio audience is loyal, compared to other media. 3.Radio has been able to adapt anywhere, thanks to digital streaming platforms and podcasts.

relevance inspain

In Spain, a great change in strategies and way of working is being experienced. The most traditional advertising is not only evolving, but it is also necessary to innovate completely and go increasingly towards more current and innovative ways of generating new advertising strategies, regardless of whether it is online or offline.

relevance inspain

Television and radio billed 10% less in advertising in the first quarter of 2021, according to the CNMC. In general, total revenue from television and radio services in the first quarter was 910.4 million euros, not including subsidies, with a year-on-year decrease of 9%. Pay television revenues decreased by 6.5% compared to the previous year, standing at 511.6 million euros. Regarding television consumption during the first quarter, the data indicates that it was three hours and 47 minutes per person per day.

THANK YOU!

references

Jefkins, F. (2016). Advertising: made simple. Elsevier. Jugenheimer, D. W., Sheehan, K., & Kelley, L. D. (2015). Advertising mediaLecturer, A. (2012). ADVERTISING THROUGH TELEVISION (Publication No. M 31 M 37) [Doctoral, Romanian American University]. Holistic Marketing Management Journal. http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/6/8.pdf