LANGUAGE AND TECHNOLOGY

SUPPORTING THEORIES

LANGUAGE AND TECHNOLOGY

Unit 4. Investigating language

SUZANNE ROMAINE FACTORS OF LANGUAGE CHANGES

INTERNAL CHANGES The changes happen within the language. example: the promoting or deletion of words/sounds by dictionary EXTERNAL CHANGES Changes of languages due to social contexts, ideology, technology and invention

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SUZANNE ROMAINE FACTORS OF LANGUAGE CHANGES

INTERNAL Vitamin G: It now goes by its new name — riboflavin. Frutescent: An adjective meaning “like a shrub.” EXTERNAL Hodad: Comes from the 1960s and basically means someone pretending to be a surfer dude. He doesn’t surf, he just carries the board to look the part Sternforemost: A ship moving backward. It’s an old nautical term from the 1800s. Snollygoster: From the 19th century. It’s a politician who wins by voter fraud — totally unscrupulous.

MICHALE HALLIDAY: FUNCTIONAL THEORY

Language chnages according to the needs of its users. case: the word 'cassette' will be archaic because technology has moved on while the neologism (invention of ne words0 such as 'USB' is needed

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NORMAN FAIRCLOUGH CONVERSATIONALISATION

Synthetic personalisation ( the process of addressing mass audience as though they were individuals) --> to create personal relationship through pronoun which actually does not exist --> mostly used in advertising/persuassive language

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SHARON GOODMAN INFORMALISATION (to make less formal)

grapheric symbols: examples: X,(for many meanings), A-E (for grades), P (for Parking) F (for Female) Multimodal communication lower case letter where traditionally uppercase. exampel "BP' --> currently become "bp"

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DWIGHT BOLLINGER INCREASING USE OF EUPHEMISMS

Mild/indirect words or expressions substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarassing examples: fake --> man-made manufactured --> crafted small --> fun-size

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DAVID CRYSTAL different language style is created due to technology advancement

Language just changes, not getting worse nor better. different punctuations or grammar may occurs but as long as the message can be communicated, that is

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GARDNER CAMPBELL Written Communicative Practices during online era

Language is animated --> Word processing technology exists ( we can edit, change, delete, add words/language/picture in our text)

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VIDEO

anthology theories for Language Change

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VIDEO

David Crystal

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VIDEO

Gardner Campbell

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THANKS!

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