INFOGRAPHIC PRESENTATION

The profit

Car cash

Laurie BOUDIER Gatien GOUTHERAUD Frédérique MELENG OGOULA

summary

1. concept presentation

2. company background

3. Company situation

4. Marcus diagnosis

5. Marcus intervention

6. Company after intervention

7. our opinion about marcus strategy

The concept

Marcus lemonis

Camping world

• The Profit
• Help struggling companies

The Company Background

background

Bruce passed away

Andrew and John became managers

1977

2007

2006

Creation of car cash

The recession

By Bruce BARON DREAMT In Manhattan

Brothers needed some help

The Company Situation

Car Cash

situation

negative aspects

positive aspects

Financially

Etablishment

• The rent : 30 000$ per month
• Debt and counting : 200 000$
• Sales down

70%

• Perfect location
• 4500 square meters

vs

Financially

Other problems

2006

• Generated 13 million dollars

• The brother relationship

The diagnosis of marcus

Solutions

• Getting ride of the wholesalers

• Redesign the place

• Change the sales process

• Opening more locations and signing more licensees

• Giving 300 000 $

Diagnosis

his demand

• A slim margin

• A wrong approch with customers

• Make extra money

• The bad apparence of the building

• 7,5% of the interest rate

The marcus intervention

marcus

intervention

problems

solutions

Decision-making between the two brothers was not collective

Changes in staff clothing and equipment

vs

Use a coach to record the advert

Difficulty recording the advert

Improve communication between the two brothers

Difficulty to get ride of the wholesaler

The company after marcus intervention

data

Transactions up

New call center

30%

In profit

New licensees

2000$

More locations

our strategy

How we would have done

no ultimatums

• Ask the wholesalers to stop helping us

• Host an auto show

Thanks