DIGITAL MARKETING PRESENTATION

Adobe Presentation

-Patricia Awuzudike

Start

"For Adobe, today's students are tomorrow’s future customers. If you were in charge of Adobe's Sales and Go-To-Market function, how would you ensure that Adobe is their 'Go To' brand for creativity software?"

Benefits of Adobe

Collection of Desktop & Mobile Tools & Services:

- Photoshop - Illustrator - InDesign - Premiere - After Effects - Flash -Dreamweaver - Muse - Perlude - Adobe Creative Cloud - Design Worflow - etc

Utilize the desktop & mobile applications:

Adobe software is the standard in many industries with their desktop and mobile applications.

+ INFO

kickstart a GLOBAL Collaboration program on Creative Cloud

Lets call it...

AdobeCreate's

(for now)

Why?

• Drives engagement to adobe products & services

• Provides a positive memory & environment for students when thinking about the products/company

Identify Adobes Ideal students who will later be it's future customers:

- Mainly students in creative subjects

Hackathons by sectors

Fintech

Adobe can use this as a niche sector and start a global trend

IT Services

Logistics

Governements

Bring attention to the creative professions out there who also work within tech

Engineering

Source: Hackearth

This will market Adobe's products as the best in the industry, students do not need to look elsewhere! It also creates positive association to the company/brand - thus leading to more business and public interest.

Engage Student Ambassadors: use social media to pay attention to students who are loyal to Adobe & make them student ambassadors/micro influencers. They get referral discounts and their peers can use their discount code

Additionally...

Leverage social media: great way to reach Millennials and Gen Z. Encourage students to tag work done on Adobe. Spend time liking and commenting on posts - boost the algorithm to show social media accounts and products to potentials customers

Discounted annual membership: discounts are a great way to engage students and get their feet in the door

STRATEGY

Education programs show long term investment in your customer base Builds trust with the target audience. Consistently showing care for future development overtime will have an impact

Establishing a following for your product or service can encourage prospective customers to join in on the benefit.

Taking the time to say thank you to your customers — outside of an email campaign or a customer purchase — goes a long way toward building a brand that's lovable and memorable.

Tapping into Adobe's leading industry platform to create a lovable environments for students that push innovation

thanks

Patricia Awuzudike

patricia.awuzu@hotmail.com