Nike presentation

Nike

INTERNATIONAL COMPANY

Student: Lebrun Matthias

01. pRESENTATION

Nike corporation

Nike is a brand of sports shoes and sports equipment (clothing and equipment). Leader in the sports equipment market, Nike competes with Puma and Adidas. Among the models of sneakers marketed by the brand.

+ info

year of creation 1973

native country Etats-Unis

02. Development

founders William J. « Bill » Bowerman et Philip H. Knight

Rise of Nike

the head office Oregon

Official equipment supplier for several sports teams (in particular the NBA), the Nike brand has been able to develop its products according to the needs of consumers by constantly innovating in order to conquer them. The brand's activity began with the sale of shoes in door-to-wear, then the opening of the first store was a huge success. In 2015, the brand had a total turnover of more than 30 billion dollars and had about 800 stores. Nike has its products manufactured by subcontractors.

workforce 70700

03. BRAND HISTORY

Generales

Specific

The name Nike was inspired by the Greek goddess Nikè, a winged goddess in mythology who had the ability to move at high speed. The swoosh is thus a stylized representation of the wing of the goddess. Nike now has a worldwide reputation in the sneaker market. Its main competitors are Adidas and Puma. In 1981, Nike became the leader in the sports shoe market in the United States.

1973 : Brand creation1979 : creation of the 1st running sneakers1984 : creation of the Nike Air Jordan2003 :Nike buys the Converse brand

04. SWOT