Adjacent
Core
Transformational
Create new markets, target new customer needs
Serve existing markets and customers
Enter adjacent markets, serve adjacent customers
E-commerce
LEGOLAND amusement park
Digital marketing
LEGO Education SPIKE
Themes based on movie and TV franchise and even legends
LEGO Friends
LEGO movies and content
LEGO Replay
LEGO MINDSTORMS
LEGO Universe
LEGO Life
Sustainable products
Add incremental products and assets
Develop new products and assests
Use existing products and assets
How do they innovate?
LEGO Future Lab
LEGO Ideas
Innovation Ambition Matrix
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Created on February 18, 2022
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Transcript
Adjacent
Core
Transformational
Create new markets, target new customer needs
Serve existing markets and customers
Enter adjacent markets, serve adjacent customers
E-commerce
LEGOLAND amusement park
Digital marketing
LEGO Education SPIKE
Themes based on movie and TV franchise and even legends
LEGO Friends
LEGO movies and content
LEGO Replay
LEGO MINDSTORMS
LEGO Universe
LEGO Life
Sustainable products
Add incremental products and assets
Develop new products and assests
Use existing products and assets
How do they innovate?
LEGO Future Lab
LEGO Ideas