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advertising ESL A2+ BacPro
dstoelker
Created on February 7, 2022
ESL advertising. Presentation to introduce vocabulary and ideas leading to a written answer.
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Transcript
Advertising
advertising
promotion
marketing
publicity
Where do manufacturers advertise their products?How do they ensure the advert reaches the target? Give examples to explain your answer.
Advance to part 2
Where do we see adverts?
Make a mind map
adverts
Give examples of products for each.
When do we see these adverts?
reaching the target
tagline
A phrase we will recognise or remember
arguments
Why buy this? The advantages.
the product
brand
A name we know, eg. Unilever
A picture, a title or text
What is the product being advertised?
What is the brand?
Who are the customers?
Where can you see this kind of Ad?
What are the arguments?
What are the taglines?
Would you buy this product?
Why? Why not?
What is the product being advertised?
What is the brand?
Who are the customers?
Where can you see this kind of Ad?
What are the arguments?
What are the taglines?
Would you buy this product?
Why? Why not?
Answer the same questions for these adverts
What is the product being advertised?
What is the brand?
Who are the customers?
Where can you see this kind of Ad?
What are the arguments?
What are the taglines?
Would you buy this product?
Why? Why not?
Where do manufacturers advertise their products?How do they ensure the advert reaches the target? Give examples to explain your answer.
extra examples
Advertising part 2
Where do manufacturers advertise their products?How do they ensure the advert reaches the target? Give examples to explain your answer.
Where do we see adverts?
social media
Billboards
on vehicles
television
magazines and newspapers
Billboard Advertising In 2014 the world's biggest digital billboard arrived in New York's Times Square, measuring 100 metres across and eight floors high. Owned by Google, advertisers pay about $2.5m a month to use the space. For this price you get millions of eyes, looking at your advert. On average 300,000 pedestrians - almost 500,000 if you include those in cars and buses - pass through Times Square every day. In tourist centres like New York and London, many people are on foot, which typically means a slower pace and therefore more time seeing the advert. In a dynamic city, advertisers have a 24-hour audience. The millions of photos taken by tourists and shared, mean the advert is seen again and again. Areas like Times Square work best for a varied, mass market audience. The choice of billboard also depends on what a company is trying to sell and to whom. For example, airports are a better choice than inner city billboards if the objective is to connect with rich executives, affluent consumers or influencers. Delayed flights are an airport advertiser's friend just as congestion is the roadside billboard's ally. Adapted from https://www.bbc.com/news/magazine-30113027
To help reach the target, adverts usually include 4 elements:
arguments
brand
tagline
a quality product
A phrase we will recognise or remember
Why buy this? The advantages.
A picture, a title or text.
Advertisers develop a name we know, eg. Unilever
Taglines ensure we remember brands or products
Tous unis contre la vie chère
We are happy to buy brands we know. Advertisers ensure we know the brand using powerful or memorable logos
- guess the brand
- remove squares to check
- remove the dark square last
Advertisers choose the best time and place to share the message. Discuss these advertising possibilities:
airports
television
magazines
before christmas
city centre billboards
school holidays
motorway billboards
Where do manufacturers advertise their products?How do they ensure the advert reaches the target? Give examples to explain your answer.
Big companies advertise their products in many different places. For example ...
Companies choose the best time and place to reach potential consumers. For example....
Companies reach children by advertising on television in school holidays, or at meal times when children often watch TV.
Companies develop strong brands and taglines to ensure consumers remember their products. For example....